Display Advertising has come a long way. What started as traditional
direct advertising, moved towards ad networks. The tech in display
Advertising then progressed to the automation of buying and selling
digital media which is famously known as Programmatic advertising.
Programmatic advertising paved the way for a unique type of digital
marketing called Performance advertising or Performance Marketing or
performance display Marketing.What is Performance Advertising?It is a
form of digital advert...
