Numerous Names but Functions Same – Confused?Programmatic has
transformed the way we buy & sell ad inventory in real-time without
traditional human intervention. It is now a thing of the past when we
used to associate programmatic to “remnant inventory” or “unsold
inventory”. Now the media planners enjoy the privilege to choose &
complement their media buy with exclusive, custom, live streaming &
premium inventory. As the audience marketing strategies getting
sophisticated, advertisers started l...
