since ‎29-05-2020
‎11-08-2020
Abhinav_Gupta
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Understanding Programmatic Transactions in the Current Era of Digital Marketing Abhinav_Gupta - Adobe Advertising Cloud
Numerous Names but Functions Same – Confused?Programmatic has transformed the way we buy & sell ad inventory in real-time without traditional human intervention. It is now a thing of the past when we used to associate programmatic to “remnant inventory” or “unsold inventory”. Now the media planners enjoy the privilege to choose & complement their media buy with exclusive, custom, live streaming & premium inventory. As the audience marketing strategies getting sophisticated, advertisers started l...
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