As we all know the digital industry ecosystem is very dynamic in nature.
With the recent developments and changes in the marketing space, one
thing always remains constant, Audience. Understanding our audience's
behavior and reaching out to the right set of customers is the most
important aspect. And for this, marketers require data to pull insights
about their user behavior. This data is available in three forms: first,
second, and third-party data.What is First-Party data?This is the
advertise...
