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Abhay_Rathore
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First-Party Data: Future of Digital Marketing
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Abhay_Rathore
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Abhay_Rathore
- Adobe Advertising Cloud
As we all know the digital industry ecosystem is very dynamic in nature. With the recent developments and changes in the marketing space, one thing always remains constant, Audience. Understanding our audience's behavior and reaching out to the right set of customers is the most important aspect. And for this, marketers require data to pull insights about their user behavior. This data is available in three forms: first, second, and third-party data.What is First-Party data?This is the advertise...

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Re: The Untapped Potential of Audio Advertising
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- Adobe Advertising Cloud
Thanks for sharing these insights @ArpitAgrawal. The industry-level data numbers and examples just made it so relevant to understand how audio ads are going to be the next big thing in the digital industry!Great stuff!

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Re: THE SILVER LINING DURING COVID 19
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- Adobe Advertising Cloud
Great stuff Nipun. This is really Insightful. Thanks so much for sharing.

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