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Without any doubt, these are the tough times we are going through or perhaps the strangest! Everyone seems to be affected and figuring out a way to make it through.As modern humans we’re confused now more than ever, not because of the variety of choices – which we are used to, but because our choices are now limited and suddenly, all the rationale and logic to make those choices seem to be not enough. As businesses, we are struggling to decide whether to continue to invest or pull back the budge...

Ideology of the optimization technologyAdobe Advertising Cloud Search lets you manage paid campaigns in an algorithmic manner helping you drive greater performance. It is easy to bid on keywords but it gets complex when the scale is large. In addition, what really matters in driving performance out of paid search campaigns isEfficient budget allocationBidding is attuned to changing marketplace conditionsMapping of campaign objectives to overall business goalsAlthough, above is not an exhaustive ...