COVID-19 has definitely challenged the way we think about advertising. Marketers are not sure how to upgrade their strategy during this crisis and trying to figure out the factors influences their overall marketing efforts. In this blog, I have shared my 2 cents on how to make best use of the situat...

Hey Rama,Thank you for dropping your note in here. Can you please let us know the intent of encrypting data?By default, Adobe cloud servers encrypt all advertising data, which is available as reports or UI data. If you could elaborate a little more on the subject, that'd help us provide a relevant s...

Hey everyone -- My name is Arpit Sharma. Working with Adobe for 2+ years now and working in paid search since '12.I love to learn on various subjects -- Leadership, Spirituality, Hinduism, Psychology to name a few. Have been an active contributor on communities like Quora, Reddit.I like spending my ...