ArpitSharma
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Joined the community 07-04-2009 10:33:56 PM
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Advertising in the times of Crisis
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ArpitSharma
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ArpitSharma
- Adobe Advertising Cloud
Without any doubt, these are the tough times we are going through or perhaps the strangest! Everyone seems to be affected and figuring out a way to make it through.As modern humans we’re confused now more than ever, not because of the variety of choices – which we are used to, but because our choices are now limited and suddenly, all the rationale and logic to make those choices seem to be not enough. As businesses, we are struggling to decide whether to continue to invest or pull back the budge...

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Re: How to encrypt, decrypt and anonymize AMO data?
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ArpitSharma
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ArpitSharma
- Adobe Advertising Cloud
Hey Rama,Thank you for dropping your note in here. Can you please let us know the intent of encrypting data?By default, Adobe cloud servers encrypt all advertising data, which is available as reports or UI data. If you could elaborate a little more on the subject, that'd help us provide a relevant solution to your query.Thanks!

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MULTIPLE – What does it do?
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ArpitSharma
- Adobe Advertising Cloud
Ideology of the optimization technologyAdobe Advertising Cloud Search lets you manage paid campaigns in an algorithmic manner helping you drive greater performance. It is easy to bid on keywords but it gets complex when the scale is large. In addition, what really matters in driving performance out of paid search campaigns isEfficient budget allocationBidding is attuned to changing marketplace conditionsMapping of campaign objectives to overall business goalsAlthough, above is not an exhaustive ...

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Re: Introduce Yourself!
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ArpitSharma
- Adobe Advertising Cloud
Hey everyone -- My name is Arpit Sharma. Working with Adobe for 2+ years now and working in paid search since '12.I love to learn on various subjects -- Leadership, Spirituality, Hinduism, Psychology to name a few. Have been an active contributor on communities like Quora, Reddit.I like spending my lone time reading, writing, practicing yoga & meditation and most importantly, introspecting.It's been a hell of journey in life till now and I stay excited to explore untouched dimensions.

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