Image Source: unsplash.comTom Fishburne said that “The best marketing
doesn’t feel like marketing”.It is the storytelling by a marketer that
transforms the consumer’s attention to an impactful everlasting trust
and loyalty for the brand. And, CTV has evolved as a prolific medium for
storytelling in this new normal.As physical mobility has come to a halt,
CTV consumption increased exponentially across the globe. Sophisticated
marketers are utilizing this time to re-think media strategy, to captur...