The Blog Post below is from Manu Malhotra, Consultant for Adobe Media Optimizer at AdobeEdit: This article has been published as a Knowledge Base article for Adobe Media Optimizer and can be viewed here *************************************************Dealing with Model InaccuraciesAMO technology pr...

By Manu Malhotra, AMO-Consultant, AdobeEdit: This post has been published as a Knowledge Base Article for Adobe Media Optimizer and can be viewed here Analysis Made Easy: Advertising InsightsI am consulting an international apparel and accessories brand which is a leader in its space. Often times, I...

TanmayM wrote... Hey Community Folks! I am creating this space exclusively for users who write blogs or articles around Adobe Media Optimizer and related technologies. You can feel free to post your genuine content around AMO or topics like Search/Display/Social Marketing, programmatic ad buying etc...

By Manu Malhotra, AMO-Consultant, Adobe[SEM] Keyword Coverage and Match Type Split: Key to Great Customer ExperienceConsumer googles!You are one shrewd marketer – in your Search Engine Marketing account, the keyword coverage is strong.Exact keywords get triggered as much as 80% to 90% of the times. ...