Hi Sushant,To start with, if your goal is achieving a target RoI, you
can set RoI as the objective. Additionally,Look at Keyword expansion
opportunities from KW tool and Search term reportsDo a landing page
audit and see if there is scope for improvementYou might like to run Ad
copy and LP page experiments to further optimizeAnalyse Revenue and Cost
share by Match Type (Exact, broad, phrase) - try to achieve a higher
share of exact match type, it will also improve customer experience.
Adding Neg...