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Manu_Malhotra
Manu_Malhotra
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14

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Re: Combo Conversion Tracking - Adobe Advertising Cloud 29-08-2016
Hi Sushant,Thanks for writing in. Combo tracking is particularly useful in cases where you have both online as well as offline transaction events. Since offline events can't be tracked by AMO pixel, combo tracking helps you track events that were started online but were eventually done offline.For offline events, advertisers can send transaction-level feed files to AMO.Joy!Manu

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Re: Access Portfolio Change logs - Adobe Advertising Cloud 29-08-2016
Hi Suzanne,Yes, you can do that here.Go to Search > Portfolio Cards. At the right hand side panel, you will find Change Log. On clicking see more you will find complete details.Joy!Manu

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Re: Updating Product Prices - Adobe Advertising Cloud 29-08-2016
Hi Sushant,Resort to Regular feed – when you are updating your inventory. However, for changes in price and availability use online Product Inventory Update Feed. It’s quick and efficient.Joy!Manu

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Re: Optimizing Campaigns in Media Optimizer - Adobe Advertising Cloud 29-08-2016
Hi Sushant,To start with, if your goal is achieving a target RoI, you can set RoI as the objective. Additionally,Look at Keyword expansion opportunities from KW tool and Search term reportsDo a landing page audit and see if there is scope for improvementYou might like to run Ad copy and LP page experiments to further optimizeAnalyse Revenue and Cost share by Match Type (Exact, broad, phrase) - try to achieve a higher share of exact match type, it will also improve customer experience. Adding Neg...

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Re: Ad Recommendation - Adobe Advertising Cloud 26-08-2016
Hi Parth,I am sure you are going to follow the google guidelines while creating the adsApart from that here are the best practices you can followMake sure value proposition is clearly stated and the ads are relevant to the ad group and the landing page which will eventually lead to a good customer experienceAlso, opt in for ETAsHave at least 3-4 ads in an ad group and one atleast with creative device preference set as mobile.Having strong CTAs is recommendedYou might also like to run Ad copy tes...

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Re: Blog and Article Sharing Corner - Adobe Advertising Cloud 24-08-2016
By Manu Malhotra, AMO-Consultant, AdobeEdit: This post has been published as a Knowledge Base Article for Adobe Media Optimizer and can be viewed here Analysis Made Easy: Advertising InsightsI am consulting an international apparel and accessories brand which is a leader in its space. Often times, I am asked to improve customer experience, better the ROI and adjust spending levels to achieve the targets. Raising the game, day on day is a norm. Many of you, my fellow passionate Digital Marketers ...

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Re: Tools to Create and Decode Tracking URLs - Adobe Advertising Cloud 23-08-2016
Hi Akanksha,Thanks for writing in.You can useConversion Tag tool to create AMO tags - you need to create a distinct conversion tag for each set of transaction properties you wish to track. YOu can access it here Search/Dispaly/Social > Tools & Settings > Conversion TagsTracking URL tool to manually generate click tracking URLs. However, basis the tracking options defined in your account setting, AMO can generate a destination URL hence you might not need this tool.Decode Tracking URL tool basica...

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Re: Blog and Article Sharing Corner - Adobe Advertising Cloud 23-08-2016
TanmayM wrote... Hey Community Folks! I am creating this space exclusively for users who write blogs or articles around Adobe Media Optimizer and related technologies. You can feel free to post your genuine content around AMO or topics like Search/Display/Social Marketing, programmatic ad buying etc. If we like what you have written, we may well include it in our official Knowledge Base Articles and give you the due credit! If you have any questions before posting you can send me a private massa...

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11.6K

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1

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Re: CTR Parameters - Adobe Advertising Cloud 22-08-2016
Hi Akanksha,While its a very generic question and hence I would say that please resort to best practices while creating ad copies and targeting audience. So, there are some industry best practices for twitter, facebook, linkedin and Instagram however, broadly putting it.Use strong CTAsMake sure LPs are correctTest adcopies / creativesTest the colour pallet in creativeCreate custom creatives/ adcopies when retartgetingTiming - day of the week | select it according to your offeringJoy!Manu

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Re: Portfolio spending not accurate - Adobe Advertising Cloud 22-08-2016
Hey Ishitaa!In addition, if auto adjust campaign budget limits are defined in the portfolio - it allows AMO to play around with spend levels for campaigns and adsets(in case of facebook) to maintain spending for entire portfolio.Hence, some of your campaigns/ad sets might spend more or less than the campaign/ad set budgets.Joy!Manu

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1.5K

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