Hi there!Thanks Josh for adding in valuable inputs here.Along with AMO, you also get access to tools such as match type split checker/tool. It provides you with match type split and its % contribution to cost as well as revenue for each portfolio. With this analysis you can focus on which portfolios...

Hi Akanksha!There is some content available here http://www.adobe.com/in/marketing-cloud/online-advertising-management.html which you can browse and check out.Joy!Manu

By Manu Malhotra, AMO-Consultant, Adobe[SEM] Keyword Coverage and Match Type Split: Key to Great Customer ExperienceConsumer googles!You are one shrewd marketer – in your Search Engine Marketing account, the keyword coverage is strong.Exact keywords get triggered as much as 80% to 90% of the times. ...

Hey!I am Manu Malhotra. I work with Adobe as a Consultant - AMO. I am passionate about Marketing. I love running and reading books on Leadership, Management & Spiritual subjects.Look forward to a great learning and sharing experience.Joy!Manu

Hi Akanksha! Yes this has been highlighted to AMO product team lately. This was also addressed in the last Product Bug call. Hope they resolve it at the earliest. Joy!Manu

Hi Dhanya,I assume you will be using these keywords as part of on-page and off-page optimization process. You can look at some of the following to expand keyword coverage.Get the Search Term Report from AMO/Adwords and analyse which ones are relevant to the business and need to be added as keywordsI...