Online shopping this #holidayseason is going to be BIGGER than ever before. The projections suggest the revenue in US alone will surpass $100B. The double-digit growth continues for yet another year.
A closer look lends some interesting insights. Close to a quarter of annual retail eCommerce sales are driven in holiday season. That’s a whopping share of annual sales, isn’t it?
Most Critical Time of The Year for a Marketer to Optimize Advertising Spend
As a marketer when you are running campaigns across channels for holiday season, there is little margin for error. You want to optimize your digital advertising spend so that you drive maximum sales during this thin window. You don’t want to leave any stone unturned to achieve your sales targets when the stakes are high. Automation coupled with smart cross channel campaign management, dynamic content delivery and smart reporting is up on your mind all the time. And, last but not the least, providing great customer experience through your advertising is core to your strategy.
Trusting a Solution
To get the best out of advertising efforts during holiday season, Adobe Ad cloud offers several features that an intelligent marketer can use. It offers Cross channel end-end advertising including TV, search and social media. You can identify & focus on high value audiences and ensure that brand safety & high performance is not compromised at any cost. Ad cloud enables you to act smart by leveraging data driven creatives.
How You Benefit?
Essentially, it helps you acquire customers faster, provide customized and contextually relevant customer experience & and ability to manage campaigns of large scale across channels. For instance, if you are a marketer managing a large retailer and focusing on driving conversions through search engine marketing, you can automate search, shopping and retargeting campaigns. What adds to your delight is, you can run simulations to find out how much traffic and conversions you can expect at different spend targets. Thus, enabling you to make more informed decisions, quickly.
In addition, you can run spend recommendations to find the highest performing mix at various spend levels across portfolios. If google shopping ads is a big focus area for you and you want to optimize conversions, Advanced Campaign Management feature helps to upload new files with product data at the frequency of your choice by linking directly to a Google Merchant Center (GMC) account. This feature can also help you automate keyword creation, creative changes, inventory/stock management and in building new campaigns.
A marketer’s companion, Adobe Advertising Cloud makes it easy to deliver video, display, and search advertising across any screen in any format. For more detailed information on these features reach out to your Adobe account representative to learn more!
Blog by Manu Malhotra
Consultant - Adobe Advertising Cloud
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