Calling all marketers looking for a new intelligent addition to your team, Join us for an exciting live session where Adobe product and engineering experts will give you an exciting sneak peek at our latest groundbreaking innovation: AI Assistant for Audiences, coming soon to Adobe Real-Time CDP to...
Adobe Real-Time Customer Data Platform (RTCDP) is a powerful tool for marketers and data analysts alike. By enabling businesses to unify customer data from various sources and deliver personalized experiences in real-time, it has become an essential part of the modern marketing stack. However, to fu...
Hello! Im looking to see if anyone has some best practices around experience event schemas, specifically around a single event schema with multiple sources or datasets. Use case: we have 3 paid media partners that we'd like to ingest engagement data back into AEP using source connectors/HTTP API? If...
Hello Everyone, I wanted to focus on segmentation this week. We can start with this weeks quiz and I can add more comments into this discussion. Link to quiz
Greetings Real-Time CDP Community! Please join me in congratulating, David Ross (aka @DavidRoss91 ) and Indra (aka @Indra ) for being recognized as the Real-Time CDP Community Contributor of the Month for July 2024! @bjoern__koth and @Indra thank you for driving productive discussions with yo...
I've used the native connector to begin importing Adobe Analytics data to RT-CDP. We have a custom eVar that fires that we want to use as the Primary Identity marker. When viewing it in the schema, I can see that it is marked as Identity. However when I try to make it Primary Identity, which is nece...
Hello all, Im curious if there are people here who have implemented source connectors in AEP for Paid Media channels such as Facebook Ads or Google Ads and have sample files of data, such as clicks, impressions, conversions, etc available from those platforms. Thanks!
I've been asked about three scenarios for linking activities and identities: 1. One person uses multiple devices2. Two people use one device3. Two people share two devices I'm aware that two and three are edge cases, but the client wants to know. My understanding based on reading about how Identity ...
Server-side tag management offers several advantages over traditional client-side tag management, particularly in terms of performance, security, and data accuracy. Adobe event forwarding allows you to send collected event data from Adobe Experience Platform Edge Network to non-Adobe destinations fo...