We are thrilled to announce that Real-Time CDP Collaboration, a purpose-built offering tailor-made for brands and publishers to discover, activate and measure audiences, is now available in the U.S. Customers of Real-Time CDP Prime and Ultimate will have automatic access to Real-Time CDP Collaboration, with a base entitlement, and Real-Time CDP Collaboration is also now available in the U.S. for stand-alone purchase.
In the face of privacy regulations, the desire to deepen consumer trust, and the continued urgency to find new and innovate ways to power ad revenue and engage customers, Adobe is meeting a critical market need by introducing this innovative, privacy-centric, data collaboration product. Now, publishers and brands can work together, and across technology partners of their choosing to maximize ad revenue and power paid media efforts at the speed and scale that only Adobe can provide.
With Real-Time CDP Collaboration customers can:
- Discover: Brands and publishers can connect with one another in a secure and privacy-centric environment to identify high-value audiences, glean insights and reach new customers.
- Activate: Brands and publishers can work together to swiftly activate audiences across channels.
- Measure: Teams can use measurement tools to access deeper insights into advertising and, in the future, co-marketing investments to inform investment optimizations and strengthen customer relationships.
Why Adobe for data collaboration?
- True scale: Adobe brings to bear thousands of brands and publishers that already trust Adobe with customer and measurement data.
- A radically simple user experience: Purpose-built workflows for advertising and marketing personas to quickly onboard and get started on achieving value.
- Patent pending privacy architecture and innovation: No customer data or identity movement and always-on, real-time audience insights to scale collaborations.
- Agnostic and interoperable: Easily scale with technology partners of your choosing, regardless of cloud, data clean room, data or identity vendors.
- Merge MarTech and AdTech: Only Adobe provides the option to fully integrate expansive audience management and activation capabilities that reside within our leading Real-Time CDP offering, in conjunction with an end-to-end data collaboration platform.
We’ll enter the market in the U.S. first focused on Connected TV and soon, will expand to retail and commerce media, walled gardens, digital audio and other premium digital publishers. Note that Real-Time CDP Collaboration is not yet available for Healthcare Shield customers.
Stay tuned for Adobe Summit, where we will share forthcoming, additional capabilities and use cases, as well as regional rollout information for Real-Time CDP Collaboration.
Join these Adobe Summit breakout sessions to learn more:
Strategy keynote:
In person sessions:
Labs:
Online sessions:
Check out these additional resources for more information about Real-Time CDP Collaboration
