Real-Time Customer Data Platform

This article explores a critical identity management concept in Adobe Experience Platform (AEP): how inconsistent casing in identity values can cause duplicate profiles for the same individual, leading to inaccurate audience measurement and journey orchestration. Using a B2B customer example, it ill...

Inspiration Guide: 10 example Real-Time CDP Collaboration use cases and campaigns tied to business objectives

  Discover What’s New in Adobe Real-Time CDP CollaborationNew data partnership capabilities are here—unlock smarter customer acquisition and personalized experiences like never before.

How do you translate business goals into marketer-ready audiences without heavy data movement? In my article on Federated Audiences Composition (FAC) I show how the Audience Design Framework (ADF) maps outcomes → use cases → federated audience definitions, speeding activation while preserving govern...

Wondering how to hash email addresses in Adobe Experience Platform for audience activation? In this blog, we will explore different methods of email hashing, from leveraging Real-Time CDP email transformation to using Adobe Experience Platform Data Distiller.

Imagine if you could peek into the future and know exactly who would respond best to your marketing efforts, what actions would drive conversions, and how to maximize each campaign's ROI. This isn’t just a dream—it’s Adobe Real-time CDP Customer AI in action. In this post, we’ll explore common marke...

If you’ve worked with the Adobe Experience Platform (AEP) B2B data model, you know it offers a wealth of opportunities for gaining valuable insights. Adobe’s Account Profiles Dashboard within AEP is a powerful tool designed to help businesses harness the full potential of their B2B data.In this blog...