Real-Time Customer Data Platform

Hello everyone!As part of the Support Organisation for Adobe Experience Platform, we are currently trying to identify use-cases and troubleshooting tips we think might be helpful to a wider audience and especially here in the Experience League communities.Since the AJO and AEP teams often work toget...

Adobe Real-Time Customer Data Platform (RTCDP) is a powerful tool for marketers and data analysts alike. By enabling businesses to unify customer data from various sources and deliver personalized experiences in real-time, it has become an essential part of the modern marketing stack. However, to fu...

Server-side tag management offers several advantages over traditional client-side tag management, particularly in terms of performance, security, and data accuracy. Adobe event forwarding allows you to send collected event data from Adobe Experience Platform Edge Network to non-Adobe destinations fo...

Today, we are going to talk about a method of onboarding data into RTCDP which is discussed a lot and helps stream data into Adobe Experience Platform from pretty much any third party. We are going to cover the HTTP API streaming source.

In today’s tech byte post we will discuss how to update a specific attribute of a profile using the upsert feature of Adobe Experience Platform.    Let’s understand the meaning of “Upsert” in Adobe Experience platform context. Typically, when you ingest a record into the Platform with just a specifi...

Today, we are going to cover a topic which doesn't seem to be talked about much. Leveraging RTCDP audiences for website personalization using non-Adobe personalization tools.

Adobe Real-Time Customer Data Platform (RT-CDP) is a powerful tool for marketers and data analysts, enabling real-time customer data integration and insights. However, mastering its myriad features can be daunting. In this post, we'll share two essential tips to help you maximize the capabilities of...

Welcome to the inaugural post of our series, Adobe RT-CDP Tuesday Tech Bytes! This series aims to be your go-to resource for mastering the intricacies of Adobe Real-Time Customer Data Platform (RT-CDP). Whether you're a seasoned pro or just starting your journey with Adobe RT-CDP, our weekly posts w...

Introduction Adobe Real-Time CDP allows for the collection of data across various sources.  Data can be ingested in realtime or batch manner.  With vast amounts of data collected into the platform we need to think about ensuring profile data is actionable within the Adobe Real-Time CDP platform. As ...