Adobe Summit 2026 | Complete Real-Time CDP Sessions & Labs
Heading to Adobe Summit 2026 and focused on Real-Time CDP? Here’s a list of all Real-Time CDP labs and sessions in one place — including AI-powered activation, data collaboration, B2B use cases, architecture deep dives, and customer success stories.
Use this to plan your schedule, discover must-attend sessions, and explore how Real-Time CDP is driving audience strategy, personalization, and measurable business impact across industries.
| Session | Description | Speaker(s) | Timing | Session Type |
| Accelerating Audiences: Powering Strategy with AI-Driven Activation [S506] | How Real-Time CDP enables audience-driven engagement via unified data, real-time activation, and AI embedded in marketer workflows. Includes Audience Agent examples and governance considerations. | Shelby Mansuri, Sr. Manager, Product Management, AdobeAlyssa Espiritu, Sr. Product Marketing Manager, Adobe | Tue, Apr 21 – 11:30 AM–12:30 PM PDT | In-person |
| Adobe’s Approach to Safe, Effective Data Collaboration [S507] | Strategies for privacy-centric data partnerships that unlock brand building & performance; how Adobe’s collaboration solutions drive results across industries. | Anshuman Nangia, Product Manager, AdobeClayton Smith, Group Product Manager, AdobeVinay Gopinath, Director of Global Advertising Platforms Technical Product Owner, Coca-Cola | Wed, Apr 22 – 9:00 AM–10:00 AM PDT | In-person |
| Be Creative and Compliant with Signal-Driven Marketing [S733] | How consent, preferences and machine-readable signals power segmentation, orchestration, and real-time activation while keeping governance intact. | OneTrust’s CMO and a Partner | Wed, Apr 22 – 10:30 AM–11:30 AM PDT | In-person |
| Data Collaboration in Today’s Customer Experience Landscape [OS512] | How publishers, brands and data partners use privacy-centric collaboration and clean-room technology to improve planning, activation, and measurement. | Jen Williams, Sr. Solutions Consultant, Real-Time CDP, Adobe | Tue, Apr 21 – 4:30 PM–4:45 PM PDT | Online |
| Driving Growth Through Connected, Data-Driven B2B Journeys at Red Hat [S205] | Red Hat’s unified-data strategy for omnichannel B2B journeys, including AI-powered lead scoring and expanded audience reach. | Gina Franks, Red HatHannah Macking, Red Hat | Tue, Apr 21 – 1:30 PM–2:30 PM PDT | In-person |
| Fast-Tracking CDP Value: Proven Paths to Adoption, Scale, and ROI [S501] | Practical strategies to accelerate CDP adoption and time-to-value by aligning data, teams, and activation for measurable ROI. | Rakhi Patel, AdobeAshwin Chadaga, Vanguard | Mon, Apr 20 – 11:30 AM–12:30 PM PDT | In-person |
| How the Right CDP Architecture Unlocks Speed and Flexibility [S505] | Architectural patterns for real-time ingestion, edge activation, and large-scale CDP operations while complementing cloud data warehouses. | Ali Khan, AdobeMatt Skinner, Adobe | Mon, Apr 20 – 4:30 PM–5:30 PM PDT | In-person |
| How to Maximize the Impact of Customer Experience with Adobe Real-Time CDP [S502] | Best practices for selecting, implementing, and scaling Real-Time CDP to deliver cross-channel personalization and business outcomes. | Doug Moore, AdobeDaniel Wright, AdobeScott Christofferson, Adobe | Mon, Apr 20 – 10:00 AM–11:00 AM PDT | In-person |
| Nothing Beats a Jet2 Holiday: Turning Travel Data into Delight [S924] | Jet2’s hybrid CMS + AEP strategy to enable real-time personalization and improved travel journeys at scale. | Chloe Clements, Adobe | Mon, Apr 20 – 4:30 PM–5:30 PM PDT | In-person |
| Operationalizing AI-Powered Audience Strategies with Adobe Real-Time CDP [OS511] | Frameworks to integrate AI into audience workflows, balancing automation speed with governance and trust. | Alyssa Espiritu, Sr. Product Marketing Manager, Adobe | Tue, Apr 21 – 4:00 PM–4:15 PM PDT | Online |
| Personalization Under Pressure: Lessons from High-Stakes Journeys [S720] | Trade-offs and governance strategies for delivering trusted, scalable personalization in high-stakes industries. | Qualified Digital | Tue, Apr 21 – 3:00 PM–4:00 PM PDT | In-person |
| Scaling Personalized Experiences in a Complex Energy Market [S709] | Vattenfall’s layered data foundation and real-time decisioning approach enabling modular offers and measurable conversion lift. | Florine Klop, Vattenfall NetherlandsDiederik Kielbaey, Merkle | Mon, Apr 20 – 10:00 AM–11:00 AM PDT | In-person |
| The People and Process Blueprint for Scaling Customer Data Platforms [S508] | Designing a CDP Center of Excellence, defining roles and governance models to scale omnichannel customer engagement. | Nina Caruso, AdobeAdam Wilson, AIR MILES | Tue, Apr 21 – 4:30 PM–5:30 PM PDT | In-person |
| Transform Your B2B Marketing with Adobe Real-Time CDP [S503] | Practical B2B Real-Time CDP use cases to improve segmentation, unify data, and activate audiences across Marketo and AJO. | Meghana Rao, AdobeErik Rucker, AdobeMatt Parisi, Adobe | Wed, Apr 22 – 10:30 AM–11:30 AM PDT | In-person |
| Lab | Description | Speaker(s) | Timing |
| Accelerate Marketing Workflows with AI Assistant and Agent Orchestrator [L815] | Learn how AEP AI Assistant (Agent Orchestrator) simplifies and accelerates marketing workflows across Experience Cloud. See agent-driven planning, guardrails, and telemetry applied to audience creation, journey design, insights, and optimization. | Namitta Shankar, Principal Product Manager, AdobeRachel Hanessian, Sr. Manager Product Management, AdobeNamita Krishnan, Product Manager, Adobe | Tue, Apr 21 – 1:00 PM–2:30 PM PDTWed, Apr 22 – 8:30 AM–10:00 AM PDT |
| Accelerating B2B Marketing with AI Using Journey and Audience Agents [L222] | Using Journey & Audience agents in AJO B2B to speed journey design and audience creation while applying guardrails and governance for brand-safe outputs. | Steven Vanderberg, Sr. Product Manager, AdobeMichaela Iery, Principal Business Consultant, Adobe | Tue, Apr 21 – 1:00 PM–2:30 PM PDT |
| Driving Impact with Adobe Real-Time CDP Collaboration [L517] | How Real-Time CDP Collaboration enables joint audience analysis, activation, and measurement while minimizing raw data movement and improving privacy compliance. | David Kao, Principal Product Manager, AdobeMike Ragusa, Manager, Expert Solutions Consulting, RT-CDP, Adobe | Wed, Apr 22 – 11:00 AM–12:30 PM PDT |
| Interactive lab on Agent Orchestrator: onboarding/cleansing data, live troubleshooting, and using product support agents for diagnostics. | Mintoo Kakati, Group Product Manager, AdobeShreya Anantha Raman, Sr. Product Manager, AdobePrabha Matta, Sr. Product Manager, Adobe | Mon, Apr 20 – 9:30 AM–11:00 AM PDT | |
| Unlocking Cross-Channel Insights with Federated Audience Composition [L516] | Minimize data copy by composing audiences across first/second/third-party sources; techniques for privacy-preserving cross-channel audience enrichment. | Sheyla Sanchez, Practice Lead, AdobeAyush Gupta, Sr. Manager, Product Management, Adobe | Mon, Apr 20 – 4:30 PM–6:00 PM PDT |
Which sessions are you most excited about? Drop your picks below and start adding your must-attend picks to your schedule.
See you at Summit!