Adobe Summit 2024 | Complete Real-Time CDP Session List

[NimashaJain]

Hello Everyone!

Here is a list of all the Adobe Experience Platform labs scheduled for Adobe Summit 2024. Register now and start scheduling your sessions today: https://summit.adobe.com

S.No	Session	Schedule	Speaker
1	[S501] How Marriott Maximizes its Impact with Adobe Real-Time CDP	Tuesday, Mar 26,4:00 PM - 5:00 PM PDT (Wednesday, Mar 274:30 AM - 5:30 AM IST)	Matt Skinner, Adobe Chris Zheng, Marriott
2	[S502] All Things Audience with Adobe Experience Platform	Thursday, Mar 28, 1:00 PM - 2:00 PM PDT (Friday, Mar 291:30 AM - 2:30 AM IST)	Josee Healey, Adobe Kim Whatcott, Adobe
3	[S503] Transform Your B2B Marketing with Adobe Real-Time CDP	Tuesday, Mar 26,1:00 PM - 2:00 PM PDT(Wednesday, Mar 271:30 AM - 2:30 AM IST)	Erik Rucker, Adobe
4	[S504] A Martech Guide to Building a Foundation of Trust	Wednesday, Mar 27,1:00 PM - 2:00 PM PDT (Thursday, Mar 281:30 AM - 2:30 AM IST)	Rakhi Patel, Adobe Jon Revill, Truist
5	[S505] Data Collaboration in the Cookieless Now	Thursday, Mar 28,10:30 AM - 11:30 AM PDT (11:00 PM - 12:00 AM IST)	Clayton Smith, Adobe Sam Garfield, Adobe Stephane Krzywoglowy,  NBCUniversal
6	[S506] 5 Strategies to Execute Cookieless Marketing Now	Wednesday, Mar 27,8:00 AM - 9:00 AM PDT (8:30 PM - 9:30 PM IST)	Lory Mishra, Adobe David Barnes, US Bank
7	[S507] CDP Selection: Differentiated Capabilities to Look for and Building Buy-In	Wednesday, Mar 27,4:00 PM - 5:00 PM PDT (Thursday, Mar 284:30 AM - 5:30 AM IST)	Scott Christofferson, Adobe Ben Meck, Executive Director, Enterprise Martech
8	[S508] Creating Organizational Readiness to Implement a Customer Data Platform	Thursday, Mar 28, 9:00 AM - 10:00 AM PDT (9:30 PM - 10:30 PM IST)	Nina Caruso, Adobe Jerry Stoffl, Adobe
9	[S509] Power of AI in Adobe Real-Time CDP	Thursday, Mar 28, 1:00 PM - 2:00 PM PDT (Friday, Mar 291:30 AM - 2:30 AM IST)	Michael Broom, Technical Consultant, Adobe
10	[S515] How Adobe Drives Growth for Creative Cloud Using Adobe Experience Platform	Wednesday, Mar 27, 8:00 AM - 9:00 AM PDT (8:30 PM - 9:30 PM IST)	Joel Huff,  Adobe David Ralston, Adobe
11	[VS513] How Adobe Real-Time CDP Impacts Full Funnel Marketing	Wednesday, Mar 27,3:30 PM - 4:00 PM PDT (Thursday, Mar 284:00 AM - 4:30 AM IST)	Axel Schaefer, Adobe
12	[VS514] How to Select and Create Organizational Readiness to Implement a CDP	Wednesday, Mar 27,2:00 PM - 2:30 PM PDT (Thursday, Mar 28, 2:30 AM - 3:00 AM IST)	Gabbi Stubbs, Adobe
13	[S604] Developer Tricks: Acquire New Customers Without Third-Party Cookies	Wednesday, Mar 27, 1:00 PM - 2:00 PM PDT(Thursday, Mar 281:30 AM - 2:30 AM IST)	Rudi Shumpert, Adobe Susan Vertrees, Adobe

[Rudi-Shumpert]

See session S604 too! RTCDP is not in the title, but it's the whole focus of the session!  
https://business.adobe.com/summit/2024/sessions/developer-tricks-acquire-new-customers-without-thi-s...

Developer Tricks: Acquire New Customers Without Third-Party Cookies [S604]

Rudi Shumpert, Sr. Evangelist, Adobe

Susan Vertrees, Managing Principal Enterprise Architect, Adobe

Marketing teams face constant pressure to grow revenue through new customers. Developers face constant pressure to configure, implement, and manage systems that marketing teams need to acquire those customers. Learn how key acquisition and profile enrichment use cases are supported by data partners and Adobe Real-Time CDP without third-party cookies. See how centralized identity resolution, segmentation, data governance, and activation tools help reduce dependencies on third-party cookies and enable your marketers to successfully reach new, high-value customers. Key takeaways:

• Set up and manage XDM schemas, ingest and configure partner data and prospect profiles, and use self-serve segmentation, audience curation and activation for customer acquisition
• Learn to make data hygiene work for you to ensure consistently current data
• Use existing patented data usage and governance tools to implement responsible marketing and data handling

Track: Developers

Product: Adobe Experience Platform, Adobe Real-Time CDP, Adobe Customer Journey Analytics, Adobe Journey Optimizer

Audience : Advertiser, Campaign manager, Developer, Digital analyst, Digital marketer, Audience strategist, Data scientist, Web marketer, Marketing practitioner, Business decision maker, Data practitioner, Marketing technologist

Presentation style: Tips and tricks

[gkalyan]

The above link is taking to the sessions catalog.

This link seems to directly take to the on demand version of the session (S604)

https://business.adobe.com/summit/2024/sessions/developer-tricks-acquire-new-customers-without-thi-s...

[JoseePMM]

You are right, let me ping Rudi to get this fixed, thank you for the catch!

[Rudi-Shumpert]

I've updated the post.  Thanks for catching that.  https://business.adobe.com/summit/2024/sessions/developer-tricks-acquire-new-customers-without-thi-s...