Adobe Summit 2024, RTCDP Session | [S507] CDP Selection: Differentiated Capabilities to Look for and Building Buy-In
Session Details
Learn how to select and be successful with a customer data platform (CDP). Find out why CDPs are essential to power great customer experiences, how to choose the right partner to future-proof data management, and what you can do now to prepare for organizational and personal success.
In this session, we discuss:
- The importance of building a first-party data strategy
- Key CDP use cases and the top criteria and differentiated capabilities to look for when choosing a CDP
- Best practices for successful implementation and cross-functional adoption of a CDP
Session Schedule
Wednesday, Mar 27, 4:00 PM - 5:00 PM PDT (Thursday, Mar 284:30 AM - 5:30 AM IST)
Speaker(s)
Scott Christofferson, Sr. Product Marketing Manager, Experience Platform, Adobe
Ben Meck, Executive Director, Enterprise Martech
Session Registration URL
Recording
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