Adobe Real-Time CDP Monthly Global Releases September 2024
Here is a summary of the Real-Time CDP product releases. Click on the many Experience League documentation links of each feature or review the release notes: Adobe Experience Platform Release Notes (updates coincide with monthly release).
Destination Workflow Enhancements - Available for all Real-Time CDP tiers including B2B, B2C and B2P customers in Prime and Ultimate editions.
Destinations are pre-built integrations with destination platforms that allow for the seamless activation of data from Adobe Experience Platform. You can use destinations to activate your known and unknown data for cross-channel marketing campaigns, email campaigns, targeted advertising, and many other use cases.
New or updated functionality includes:
- Destination Activations - Mapping Field Drag & Drop - You can now change the order of the columns in your CSV exports by dragging and dropping the mapping fields in the mapping step. The order of the mapped fields in the UI reflects in the order of the columns in the exported CSV file, from top to bottom, with the top row being the leftmost column in the CSV file.
- Default Schedule Pre-Selection in Activation Workflow - Experience Platform now automatically sets a default schedule for each file export. See the documentation on scheduling audience exports to learn how to modify the default schedule.
- Destinations UI - Bulk Edit Schedule on Activations Data Screen - You can now edit the activation schedule for multiple audiences in bulk, from the Activation data page.
- Feature Enhancement Name: Bulk Audience Removal - You can now select and remove multiple audiences and datasets from destination activation flows. See the destination details and dataset export documentation for more details.
- Feature Enhancement Name: Bulk Dataset Removal - You can now select and remove multiple audiences and datasets from destination activation flows. See the destination details and dataset export documentation for more details.
- Bulk Edit Filename on Scheduling Step - The option to edit the names of multiple exported files directly from the scheduling step of the audience activation workflow is now available to all customers.
Updated Source Connectors – Available in all editions however only in Ultimate tier.
Google Big Query Customers can now connect to their Google Big Query instance using service account authentication.
Snowflake Streaming
Use the Snowflake Streaming source to ingest streaming data from your Snowflake database to Experience Platform.
Encrypted Data Ingestion – UI Support – Available for all Real-Time CDP tiers including B2B, B2C and B2P customers in Prime and Ultimate editions.
Ingest encrypted data files and folders to Adobe Experience Platform using cloud storage batch sources. The supported asymmetric encryption mechanisms are PGP and GPG.
Use Case: As a data engineer, I can ingest encrypted data into Adobe Experience Platform to comply with data security protocols.
Relationship Viewer & Creation Flow – Available for all Real-Time CDP tiers including B2B, B2C and B2P customers in Prime and Ultimate editions.
User-friendly and intuitive new relationship creation experience including relationship viewer to review all relationships in a single and comprehensive view.
Use Case: As a Data Architect, I want to create and view the relationships across schemas in the Adobe Experience Platform.
Total Data Volume Metric – Available for all Real-Time CDP tiers including B2B, B2C and B2P customers in Prime and Ultimate editions.
This will simplify the process of staying in compliance with license entitlement metrics. We’ve often heard from customers that they find Average Profile Richness difficult to understand and manage against. With this change, customers will be able to better understand and manage their licensed usage of the Real-Time Customer Profile.
Use Case: As a business persona, I want to easily understand my profile entitlements and usage so that I can better manage against them.
