Adobe Summit 2024, RTCDP Session | [S508] Creating Organizational Readiness to Implement a Customer Data Platform
Session Details
What does the future of customer experience management look like? Today’s customer experience leaders have a shared central vision – to communicate to their audiences effectively and efficiently. But today’s marketing and IT teams often live in a siloed reality. These silos can make it challenging to execute holistic, audience-based programs and tactics. Learn how you can set up your technology investments and teams to beat the silos and create a collaborative center of excellence (COE) that drives success for your organization.
Key takeaways:
- Achieving buy-in across the organization
- How to envision and prepare the marketing organization of the future for your company
- Process models for driving organization effectiveness and COE operational structures that drive success
Session Schedule
Thursday, Mar 28, 9:00 AM - 10:00 AM PDT (9:30 PM - 10:30 PM IST)
Speaker(s)
Nina Caruso, Sr. Manager, Product Marketing, Real-Time CDP, Adobe
Jerry Stoffl, Principal Experience Consultant, Adobe
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