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Adobe Summit 2024, RTCDP Session | [S507] CDP Selection: Differentiated Capabilities to Look for and Building Buy-In

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Session Details

Learn how to select and be successful with a customer data platform (CDP). Find out why CDPs are essential to power great customer experiences, how to choose the right partner to future-proof data management, and what you can do now to prepare for organizational and personal success.

In this session, we discuss:

  • The importance of building a first-party data strategy
  • Key CDP use cases and the top criteria and differentiated capabilities to look for when choosing a CDP
  • Best practices for successful implementation and cross-functional adoption of a CDP

Session Schedule

Wednesday, Mar 27, 4:00 PM - 5:00 PM PDT (Thursday, Mar 284:30 AM - 5:30 AM IST)

Speaker(s)

Scott Christofferson, Sr. Product Marketing Manager, Experience Platform, Adobe

Ben Meck, Executive Director, Enterprise Martech

Session Registration URL

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Recording

https://adobe.ly/3JbIF3b

 

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