Expand my Community achievements bar.

Find your best audience, no third party cookies required – that’s where Adobe Real-Time CDP Collaboration (coming soon) comes in

Adobe Summit 2024, RTCDP Session | [S507] CDP Selection: Differentiated Capabilities to Look for and Building Buy-In



NimashaJain_0-1707375426875 (1).png

Session Details

Learn how to select and be successful with a customer data platform (CDP). Find out why CDPs are essential to power great customer experiences, how to choose the right partner to future-proof data management, and what you can do now to prepare for organizational and personal success.

In this session, we discuss:

  • The importance of building a first-party data strategy
  • Key CDP use cases and the top criteria and differentiated capabilities to look for when choosing a CDP
  • Best practices for successful implementation and cross-functional adoption of a CDP

Session Schedule

Wednesday, Mar 27, 4:00 PM - 5:00 PM PDT (Thursday, Mar 284:30 AM - 5:30 AM IST)


Scott Christofferson, Sr. Product Marketing Manager, Experience Platform, Adobe

Ben Meck, Executive Director, Enterprise Martech

Session Registration URL

Check Here





Use this thread to ask the question related to this Session/Lab

0 Replies