Adobe Summit 2024, RTCDP Session | [S509] Power of AI in Adobe Real-Time CDP
Session Details
The way you use AI and machine learning in your marketing practice is far from a nice-to-have — it's a competitive differentiator, a key to maximizing your results, and the lynchpin to creating a scalable approach to power personalized customer interactions. Learn how the embedded AI capabilities of Adobe Real-Time CDP and Adobe Experience Platform connect and support other products in your Adobe marketing stack and beyond, amplifying the efforts of your marketing and IT teams and leading to a more efficient delivery of winning customer experiences.
Join us to learn about:
- How to leverage AI with your segmentation strategy, improving marketing campaigns, and driving ROI
- Building powerful propensity models to understand what your customer is likely to do next
- Drilling down into customer intelligence insights to inform your segmentation strategy with precision
Session Schedule
Thursday, Mar 28, 1:00 PM - 2:00 PM PDT (Friday, Mar 291:30 AM - 2:30 AM IST)
Speaker(s)
Michael Broom, Technical Consultant, Adobe
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