Real-Time Customer Data Platform

JoseePMM · 9/5/25

This week's September 3rd, 2025 - Partner Technical Deep Dive is now available on demand. The topics centered around several key topics related to Adobe Real-Time CDP and its capabilities. Including recent enhancements in Streaming Segmentation Monitoring and Visibility and Data Composability with Real-Time CDP and Cloud Data Warehouses

Watch the recording and reference the presentation.

Here are the main points and below are additional links to resources related to these topics.

Enhanced Streaming Segmentation Capabilities: We introduced new monitoring and visibility features for streaming segmentation, including a dashboard for real-time utilization insights, proactive alerting, and the ability to allocate entitlements across sandboxes. These updates empower customers to deliver in-the-moment personalization at scale while maintaining data integrity.
Data Composability for Warehouse-Oriented Customers: Adobe’s Federated Audience Composition (FAC) enables zero-copy access to warehouse data, allowing customers to create, enrich, and activate audiences directly from their data warehouses. This hybrid approach supports both batch and real-time use cases, offering flexibility and faster time-to-value.
Use Case & Best Practices: Optimize streaming segmentation by evaluating dataflows, prioritizing necessary data, and balancing ingestion with federation to meet latency and use case needs.
Accelerated Time-to-Value with Real-Time CDP: By leveraging Adobe’s composable architecture, customers can activate brand-initiated use cases. This approach allows for quick wins while setting the foundation for more advanced, real-time personalization use cases as businesses mature.

Refer to the previous sessions on these topics, both recordings and presentations are available by logging in with your partner credentials to the Solution Partner Program Portal.

Past Enablement Sessions: Bookmark this page for all Real-Time CDP on demand assets