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Adobe Real-Time CDP Monthly Global Releases April 2024

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Adobe Real-Time CDP Monthly Global Releases April 2024

Here is a summary of the Adobe Real-Time CDP product releases. Click on the many Experience League documentation links of each feature or review the release notes: Adobe Experience Platform Release Notes (updates coincide with monthly release).

customers only.

Explore pre-configured Real-Time CDP B2B data insights on accounts and opportunities to help you understand your data and inform your business decisions. You can also build your own insights using the Real-Time CDP B2B Insights Data Model to visualize and explore your data and save your custom visualizations in your dashboard. For more information on dashboards, including how to grant access permissions and create custom widgets, begin by reading the .dashboards overview.

 

in Prime and Ultimate editions.

Traffic originating from nonhuman entities, such as automated programs, web scrapers, spiders, scripted scanners, can make it more difficult to identify events occurring from human visitors. This type of traffic can negatively affect important business metrics, leading to incorrect traffic reporting. Leverage prebuilt IAB/ ABC bot detection rules and identify traffic to the Edge Network by bots so that you can exclude bots from segments and reporting and exclude known bot OP addresses and ranges

 

  • Edge Data Collection: New and Updated SDKs - Available for all Real-Time CDP tiers including B2B, B2C and B2B customers in Prime and Ultimate editions.

A new Roku SDK is now available and updated versions of the Mobile SDK have been released for the following platforms: iOS Mobile Core 5.x and compatible iOS extensions, Android Mobile Core 3.x and compatible Android extensions, React Native Core 6.x and compatible React Native extensions, Flutter Core 4.x and compatible Flutter extensions.

 

B2P customers in Prime and Ultimate editions.

Bring existing Experience Cloud solution implementations to the Web SDK, Mobile SDK and Platform Edge Network. Reduce Web SDK and Mobile SDK implementation time and effort. Use Data Prep for Data collection to map existing implementation to XDM. Consolidate legacy Data Collection libraries to the Web SDK.

Join the Experience League Live event on May 16th - This is the way…to migrate Analytics to Web SDK

 

 

including B2B, B2C and B2P customers in Prime and Ultimate editions of Real-Time CDP.

Leverage a new range of experiences that can help you get started quickly and realize a quick time to value. These experiences include new onboarding screens, in-product tutorials, and tool tips to get started using Event Forwarding and Tags.

 

 

  • PathFactory - Available for all Real-Time CDP tiers including B2B, B2C and B2P customers in

Prime and Ultimate editions.

Use the PathFactory source to integrate your visitor, session, and page view data from PathFactory to Experience Platform. Read the PathFactory overview for information on how to get started.

 

  • Teradata Vantage - Available for all Real-Time CDP tiers including B2B, B2C and B2P customers in

Prime and Ultimate editions.

Use the Teradata Vantage source to ingest data from hybrid multi-cloud environments to Experience Platform. Read the Teradata Vantage overview for information on how to get started.

 

B2P customers in Ultimate editions only

You can now connect your Event Hubs source to Experience Platform using either Azure Active Directory Authentication or Scoped Azure Active Directory Authentication. Read the guide on connecting Event Hubs to Experience Platform for more information.

 

Data Distiller customers can now directly visualize the output of SQL and persist as a chart. Read the extensive blog written by the Product Manager here for details on this product release.  Mastering Consent Analysis in Adobe Real-Time CDP: A Guide to Building Your Customized Insights usin...

 

and Ultimate editions.

Now, use sandbox tooling to export all supported object types into a full sandbox package, then import the package across various sandboxes to replicate object configurations. This enables you to better manage  different brands, business units, and regions. 

  • Monitoring expansion: Support Account and Prospect data type monitoring - Available for all Real-Time

CDP tiers including B2B, B2C and B2P customers in Prime and Ultimate editions.

Monitor Person & Account, as well as Prospect data type activities including sources, audiences, and activation in Monitoring Dashboard to ensure enterprise transparency and governance requirements are met.

 

 

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