Real-Time Customer Data Platform

Real-Time CDP Collaboration Release These release notes cover what's new in Adobe Real-Time CDP Collaboration.  August 2025 Real-Time CDP Collaboration is now available to customers in Canada. It is automatically available to Real-Time CDP Prime and Ultimate customers in these regions. Collabo...

There’s a new way to renew your Adobe certification, and it’s the most streamlined process yet.All you have to do is pass two short renewal modules (about 15 minutes each), and your certification will be renewed automatically for two years.You will be notified 90 days before your certification expir...

Getting Started with Adobe Real-Time CDP Collaboration Adobe Real-Time CDP Collaboration enables advertisers and publishers to safely and efficiently collaborate on audience data, powering more effective and privacy-centric marketing campaigns. If you're new to Real-Time CDP Collaboration, this guid...

Hello Adobe Experience Platform users,   We have a really exciting Ask Me Anything (AMA) on 9/2 at 8am PST where product and engineering will be answering questions on all things related to AI Assistant. You don't want to miss this!   In the meantime, review this article from one our engineers who w...

Real-Time CDP Collaboration Release These release notes cover what's new in Adobe Real-Time CDP Collaboration.  July 2025 Real-time CDP Collaboration now supports brand-to-brand collaboration. Collaborators can now form connections, regardless of whether they are an advertiser or publisher. This a...

Federated Audience Composition now HIPAA READY - Unlocking New Possibilities for Healthcare We are excited to share that Federated Audience Composition in Adobe Experience Platform is HIPAA ready and available to healthcare customers who are looking for zero-data copy solutions. Healthcare customers...

Adobe Experience Cloud certification renewal is better than ever, thanks to a newly streamlined process. Now that the process has launched, we’re reaching out to the Adobe Experience Cloud community—including evangelists, advisors, product teams, and subject matter experts—for your input on the cont...

Hi Everyone, Unlock the full potential of Adobe Experience Platform and apps at The Skill Exchange event through expert-led sessions. Save your spot and register today Join us on Wednesday, August 13, for a power-packed day of learning focused on Adobe Journey Optimizer (AJO) and Real-Time CDP, all ...

 Adobe Wins 11 TrustRadius 2025 Top Rated Awards! We're thrilled to announce that Adobe has received 11 TrustRadius 2025 Top Rated Awards, a testament to the incredible value our products provide to customers daily. These awards are particularly meaningful because they're based entirely on verified ...

B2B customer journeys don’t follow a straight line. Multiple stakeholders, disparate data sources, and long sales cycles make it tough to see, let alone optimise, the full path to revenue. Adobe’s new Customer Journey Analytics B2B Edition (CJA B2B) changes that by unifying all your marketing, sales...

  We’re thrilled to share with you that Adobe Real-Time CDP was named the highest designated leader in Everest Group Customer Data Platform (CDP) Products PEAK Matrix Assessment 2025! It is truly an honor to have received this recognition and validation, and to have done so for the second straight ...

Imagine you are collecting data from your website via streaming using HTTP API. As people browse and do things on the site, that data is being collected. You wish to create audiences using that event data and want to activate those audiences to a cloud storage destination such as S3 or SFTP. However...