[Release Update] Adobe Real-Time CDP July 2025 Release

[Sukrity_Wadhwa]

Real-Time CDP Collaboration Release

These release notes cover what's new in Adobe Real-Time CDP Collaboration. 

July 2025

Real-time CDP Collaboration now supports brand-to-brand collaboration. Collaborators can now form connections, regardless of whether they are an advertiser or publisher. This allows for more flexible collaboration opportunities and enables brands to leverage each other’s data and insights. 

• Collaborators can now connect to each other using private connection invites. Share your account’s unique connect code with a collaborator who can then use it to connect with you directly. This is a core feature of brand-to-brand collaboration, allowing collaborators to establish connections beyond advertisers exploring the Discover publishers directory.

• Self-serve destinations are now available to both advertisers and publishers.

• Audience activation is now available for both collaborators in a connection, regardless of their account role. Audience activation settings are configured while establishing connections, allowing you to specify which collaborator can activate audiences. 

• The Activate use case has been reconfigured to support brand-to-brand collaboration. The Activate tab within a project now displays the audiences that have been sent to your collaborator, and the audiences activated to your destination by your collaborator. 

• Audience index scores are now available in the Discover tab of a project. The audience index score is a measure of how well an audience matches your collaborator’s audience. This score is calculated based on on underlying audience counts & overlaps. 

Please find the detailed information around the new functionalities here: Latest Release

Feel free to reach out in case you have any questions and/or feedback through the below comment section.