Adobe Summit 2024, RTCDP Session | [S502] All Things Audience with Adobe Experience Platform

Session Details

Great experiences start with great audiences — from large groups that target a vast majority of consumers to finely tuned micro-audiences. Adobe is supercharging the audience creation and management experience with new and exciting audience capabilities available in Adobe Experience Platform powered applications.

In this session, learn about:

• The new Audience home page (hello Audience Portal), the multistep segmentation experience (hello Audience Composer), and many other capabilities that work together
• Delivering highly personalized and engaging experiences for your customers using audiences from your own systems as well as from Adobe applications

Session Schedule

   Thursday, Mar 28, 1:00 PM - 2:00 PM PDT (Friday, Mar 291:30 AM - 2:30 AM IST)

Speaker(s)

Josee Healey, Adobe

Kim Whatcott, Adobe

Session Registration URL

Check Here

Recording 

https://adobe.ly/3PUmNNn

Q&A

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