Adobe Summit 2024, RTCDP Session | [S604] Developer Tricks: Acquire New Customers Without Third-Party Cookies
Session Details
Marketing teams face constant pressure to grow revenue through new customers. Developers face constant pressure to configure, implement, and manage systems that marketing teams need to acquire those customers. Learn how key acquisition and profile enrichment use cases are supported by data partners and Adobe Real-Time CDP without third-party cookies. See how centralized identity resolution, segmentation, data governance, and activation tools help reduce dependencies on third-party cookies and enable your marketers to successfully reach new, high-value customers. Key takeaways:
- Set up and manage XDM schemas, ingest and configure partner data and prospect profiles, and use self-serve segmentation, audience curation and activation for customer acquisition
- Learn to make data hygiene work for you to ensure consistently current data
- Use existing patented data usage and governance tools to implement responsible marketing and data handling
Session Schedule
Speaker(s)
Rudi Shumpert, Adobe
Susan Vertrees, Adobe
Session Registration URL
Recording
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