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Adobe Summit 2024, RTCDP Session | [S603] Elevate Customer-Centric Marketing with Adobe Experience Cloud

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Session Details

Marketers and advertisers face common challenges: systems that produce inconsistent customer experiences, critical customer data delays and errors, and ineffective offers. How can you as a developer plan, implement, and integrate Adobe Experience Cloud solutions more efficiently and effectively so that stakeholders get value faster? This case study session highlights how technical teams planned, implemented, and integrated Adobe Real-Time CDP, Customer Journey Analytics, and Marketo Engage. Learn to quickly and easily design data models, connect data sources from different vendors, manage identity resolution, and more.

Key takeaways:

  • Data modeling best practices with configurable and customizable schema design objects
  • How to handle data I/O with native connectors
  • Tips and tricks to ensure that real-time cross-device messaging, personalization, and optimized campaign activations are built to scale

Session Schedule

Tuesday, Mar 26 | 4:00 PM - 5:00 PM PDT(Wednesday, Mar 27 | 4:30 AM - 5:30 AM IST)

Speaker(s)

Krutarth Joshi, Adobe
Audrey Webb, Adobe

Session Registration URL

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