Adobe Summit 2024, RTCDP Session | [S506] 5 Strategies to Execute Cookieless Marketing Now
Session Details
Cookieless marketing is more urgent than ever. Third-party cookies have played a central role in acquisition, remarketing, and measurement for decades, but their impact has waned. It can be hard to maximize accuracy, efficiency, and scale without getting creative.
Learn how U.S. Bank is evolving cookieless marketing on Adobe Real-Time CDP by:
- Better engaging unauthenticated visitors
- Forming strategic data partnerships
- Expanding reach across more channels
- Respecting consumer consent
- Getting it done more efficiently with a little help from Adobe’s natural language Assistant
Session Schedule
Wednesday, Mar 27,8:00 AM - 9:00 AM PDT (8:30 PM - 9:30 PM IST)
Speaker(s)
Lory Mishra, Sr. Product Marketing Manager, Real-Time CDP, Adobe
David Barnes, Business Product Owner - Adobe Experience Platform, US Bank
Session Registration URL
Recording - https://bit.ly/43YMAtS
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