Topic: A|B Tests

Did you know that you can harness the power of Adobe Target within Adobe Marketo Forms for improved B2B optimization and personalization? Adobe Marketo Forms are a valuable tool for teams looking to collect important data, start workflows, and generate leads for their organization. With Adobe Target...

Digital advertisement has become more prevalent and efficient, it has placed the buying power back into the hands of buyers and customers, making it an absolute necessity for marketers to get more creative.   Customers now have started connecting with companies through various digital platforms like...

At Telus Digital we turn to machine learning models to help us recommend products, predict user’s behaviour and identify opportunities to personalize the experience for our users. Like most companies, we are investing heavily in machine learning and artificial intelligence to help us drive business ...

A/B testing is a common mechanism to test out a hypothesis. When A/B tests are run on the web/mobile or other interfaces using solutions like Adobe Target; size, power, statistical significance calculations are taken care in the solution itself.