Target Standard & Premium Capabilities - #3 of 7 – Auto Allocate [Tuesday Tech Bytes]

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Adobe Target Capabilities
#3 of 7 – Auto-Allocate

Adobe Target offers many different testing & personalization options.  I’ve outlined them here, and separated them into several categories – Non-personalized vs. personalized and Non-AI/ML vs. AI/ML.  Note that the categories can overlap.  The dotted lines represent the corresponding Personalized/AI version of the non-personalized/non-AI category.  So Automated Personalization is to Multivariate what Auto-Target is to A/B testing.

This post will cover Auto-Allocate!  Auto Allocate Testing falls into the non-personalized, but AI/Machine-learning suite of capabilities in the Adobe Target Premium capabilities package, although this option is also available in Target Standard.  In future posts, I’ll cover the other categories!  Stay tuned!

What is Auto-Allocate?

What is it?

• A testing optimization algorithm based on advanced statistics
• Identifies and allocates traffic for conversion-based activities to discover statistically-significant winners
• Don’t have to manually adjust activities to send more traffic to winners and less traffic to losers – when you do this manually, it will introduce a new vs. return visitor bias

How does it work?

• Multi Armed Bandit with 80% Optimized Traffic and 20% Tested Traffic
• Guarantees 95% confidence on winner
• UI alerts you of winners with a Winner Badge
• https://experienceleague.adobe.com/docs/target/using/activities/auto-allocate/automated-traffic-allo...
• https://experienceleague.adobe.com/docs/target/using/activities/auto-allocate/faster-results-higher-...

When to use Auto-Allocate

1. Lots of variants (usually 5+)

2. Lots of hypotheses to test out

3. Time is a factor – use to quickly narrow down winners

4. Quantitatively confirm qualitative discovery learnings

5. Narrow down winners (via evidence test) to do a value-driving test (sales read)

Examples:

1. Black Friday – you may have 4 offers you want to go out with but only have 1 day to maximize the goodness of the winning offers
2. Test out 10 different versions of copy

How to access Auto Allocate in Adobe Target

Stay tuned to the next posts which will cover each category on its own – what it is, when to use it, and how to access it in Adobe Target.

Please see the first post in the series about A/B testing & MVT testing:

https://experienceleaguecommunities.adobe.com/t5/adobe-target-blogs/target-standard-amp-premium-capa...

https://experienceleaguecommunities.adobe.com/t5/adobe-target-blogs/target-standard-amp-premium-capa...

The next post in this series will cover Experience Targeting.

This article is part of the Tuesday Target Tech Bytes series.  The introductory article can be found here:  

https://experienceleaguecommunities.adobe.com/t5/adobe-target-blogs/welcome-to-adobe-target-tuesday-...
@Gokul_Agiwal , @Rajneesh_Gautam_