by @chrismdavis & @surebee This post is meant to be a companion to a previous post on the impact of third-party cookie deprecation on at.js implementations. With Web SDK (alloy.js) being the future of Adobe Experience Cloud implementations, having a similar guide felt to be beneficial to the Target...
Adobe Target Capabilities#3 of 7 – Auto AllocateAdobe Target offers many different testing & personalization options and sometimes it can be hard to determine which one is the best to use at which time. I'll attempt to demystify that by posting a 7-article series over several weeks, where I'll brea...
A/B testing is a powerful technique to optimize various aspects of your e-commerce site. Making tweaks to each iteration of an A/B test can result in millions of dollars of revenue for your organization.
Adobe Target Capabilities#2 of 7 – Multivariate (MVT) TestingAdobe Target offers many different testing & personalization options and sometimes it can be hard to determine which one is the best to use at which time. I'll attempt to demystify that by posting a 7-article series over several weeks, wh...
In today's digital age, brands across various industries like Retail, Banks, Telecoms, and Energy providers are increasingly relying on both mobile apps and websites to serve their customers. Managing multiple digital properties within a digital ecosystem requires robust governance to prevent accide...
Whether you’re deploying e-commerce websites in countries you’re unfamiliar with, or if you’re at the initial brainstorming phase of your organization’s personalization strategy, there are several sources of inspiration at your fingertips to maximize your ROI: Analyzing your data from your analysis ...
The integration between Adobe Customer Journey Analytics and Target provides powerful analysis and timesaving tools for your optimization program. The primary benefits of using Customer Journey Analytics as the reporting source for Target are: Marketers can dynamically apply Customer Journey ...
Adobe Target Capabilities#1 of 7 – A/B TestingAdobe Target offers many different testing & personalization options and sometimes it can be hard to determine which one is the best to use at which time. I'll attempt to demystify that by posting a 7-article series over several weeks, where I'll break ...
Updates for Browser:iPad and Browser:iPhone in Browser audience attributes (April 30, 2024) Updates Details Browser:iPad and Browser:iPhone updated in Browser attributes used when creating audiences. Adobe Target lets you target on any of several category attributes, including visitors w...