Adobe Target

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With optimization programs becoming essential for businesses, a question we often see in consulting from clients is how they can improve their existing program.  Improving your optimization program can be a daunting task, but it doesn’t have to be! The ideal state for an optimization program can loo...

Check out the FAQ on Adobe Target's reimagined UI in 2025.

As WebSDK gains momentum, there tends to be questions from clients about leveraging previous features in the previous Target library at.js. One of those features was at.js Custom Events.

Recommendations, Tips and Tricks for Adobe Target Machine learning activity setup. 

Unlock the full potential of your Adobe Target activities with the Analytics for Target (A4T) panel in Adobe Analytics. This guide walks you through building an A4T table, configuring key metrics, and analyzing results for A/B tests, Auto-Target activities, and more. Learn how to use the standard A4...

In consulting, we frequently face challenges as technology develops and becomes more complex. As technology matures, sometimes there is a greater need to debug and troubleshoot issues that derail expected functionality. It’s one of the most common challenges that we see within consulting, and it’s c...

Ever wanted to make your website personalized for each visitor without slowing it down? That's exactly what we'll achieve by setting up Adobe Target Node SDK in Akamai EdgeWorker. We'll be using something called ODD (On-Device Decisioning) - think of it as having a smart assistant that makes quick d...