Customers want relevant data when they are purchasing or ordering something online on the different type of devices such as PCs Tablets and Mobile. For example, men and women have different interests when they come to an online store and they would feel irritating when they see irrelevant content. O...

We joined Adobe and Vodafone on Adobe’s Digital Bites Webinar: Unlocking Artificial Intelligence and Machine Learning in Adobe Target. Here we give you an intro to the AI features of Adobe Target, and some examples of where they can be really useful…

If your organization leverages Adobe Target for their optimization and personalization efforts and you have not joined your internal Visitor ID to Adobe Target’s visitor ID, consider making that a top priority. This capability has existed for quite some time but is now getting a renewed focus mainly...

Optimization Management is so much more than managing the intake and output of tests. A true Optimization Management Platform enables the organization to monitor tests or groups of tests and answers the big questions about their testing program as a whole and their investments in resources and techn...

Amplitude is a Digital Optimization System that we have been asked about quite a bit lately. It turns out, MiaProva has some friends there from our Omniture and Adobe days, and so we got a much closer look at the solution and some of the use cases that organizations are using it for.

Most websites widely use local Storage to store and access data. This data doesn’t expire like cookies and can hold considerably more data than cookies. Because of this, it is no surprise that there can be rich data to arm a testing and personalization engine like Adobe Target.

Over the years, we have gotten many requests from customers asking for clarity around how best to use Adobe Target Audiences and Locations when setting up Activities via the Visual Experience Composer (VEC) or Form-based creation. This video will share best practices and explain how best to leverage...

Personalization is the process of creating a tailored web experience for every visitor on digital properties. When a visitor is reading something that is customized based upon their interest or actions, they are more likely to stay longer on site. The increased engagement from the user is a foundati...

One of our customers here at MiaProva is expanding their testing efforts and use of Adobe Target well beyond their www and mobile site. They are bringing Adobe Target to their Email Platform, and we are helping them do so.

Digital advertisement has become more prevalent and efficient, it has placed the buying power back into the hands of buyers and customers, making it an absolute necessity for marketers to get more creative.   Customers now have started connecting with companies through various digital platforms like...