Bio
Meghan Powers is an Adobe Certified Expert – Adobe Analytics Business Practitioner, a 2022 Adobe Champion, and a web analytics data, implementation, and optimization specialist, and leads the Digital Data Strategy team at CarMax. CarMax is the nation’s largest used car retailer, a FORTUNE 500 company, and has been named one of the FORTUNE “100 Best Companies to Work For” for seventeen consecutive years. Meghan has over fifteen years’ experience successfully leading Abode Analytics and Target implementations, and currently serves as the Adobe Analytics, Target, and Launch product owner for CarMax. Prior to joining CarMax in 2015, Meghan was a Senior Web Analytics Manager at SiriusXM and holds a degree in Marketing and Hispanic Studies from the College of William and Mary.