[Adobe Summit 2025 Recap] Watch On-Demand Target Sessions Here!

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Did you get a chance to attend Adobe Summit 2025 in-person or virtually this year? In case you missed it, several exciting new features were shared at our product sessions and labs. Check out some of the recordings below, now available for you to watch on-demand. 

Session Title	Session Description	On-Demand Link
Get Inspired and Scale Faster with Generative Experiments	Learn how Adobe is bringing advanced AI-powered technologies into your experimentation workflows for intelligently identifying opportunities to increase the impact of digital experiences that you build every day. With content and data working together, Adobe's AI can provide guidance that uncovers potential best performing experiences and can generate additional insights on A/B tests you’ve already run. Join Paul Aleman from Adobe’s product management team and David Arbour, Adobe’s senior research scientist, as they highlight new capabilities across Adobe Experience Platform that can boost your productivity and supercharge your experimentation practice.	Watch Now
AI-Powered Personalization: Prudential's Secret to a 135% Engagement Boost	Imagine turning lackluster landing pages into top-performing MQL drivers. Join Prudential’s Ashley Cheretes, Director of Generative AI, and Joaquin Viramontes, Director of Experimentation & Personalization, with Adobe’s Drew Burns, to learn how Prudential went from AI personalization beginners to achieving a remarkable 135% lift in engagement in less than 30 days with Adobe Target. Our speakers will walk you through their journey using predictive AI and generative AI and developing an AI-infused content strategy to design a winning blueprint for a new, efficient, and intelligent optimization strategy.	Watch Now
Boost Experimentation with Auto-Created Tests the Home Depot Way	Learn how The Home Depot established a system of record for experience marketing and product management to self-serve test building with guardrails and automation. Home Depot reduced the effort to deploy tests by over 60% while reducing the testing learning curve and bottleneck that limited their ability to increase test volume. Learn the secrets of their Adobe Workfront to Adobe Target Fusion integration that automates creation while instilling best practices.	Watch Now
How T-Mobile Personalizes Customer Experiences with AI Decisioning	T-Mobile built the first and largest nationwide 5G network by embracing its mantra as the “un-carrier.” Being the un-carrier has become synonymous with 100% customer commitment. That commitment extends into ensuring that interactions and experiences in any channel are personalized, relevant, and exceptional. Anya Edstrom, T-Mobile’s director of Digital Product Strategy & Marketing, and Deepti Anthony, product manager for Adobe Journey Optimizer, discuss T-Mobile’s digital shift to customer-centricity and the role of next-best decisioning.	Watch Now

For a full list of Adobe Target-related sessions, please view the following Adobe Summit session catalogue. If you have any questions about these sessions or Adobe Summit, let us know in the comment section below!