Adobe Target

                     Spectacular customer experiences don’t just happen— they’re imagined, built, and brought to life by Experience Makers like you. Now it’s your turn to take center stage. Submissions are open through October 17, 2025, at midnight PT. Whether you are scaling personalization, unitin...

There’s a new way to renew your Adobe certification, and it’s the most streamlined process yet.All you have to do is pass two short renewal modules (about 15 minutes each), and your certification will be renewed automatically for two years.You will be notified 90 days before your certification expir...

Hi, I have an A/B test campaign set up in Adobe Target with a 50:50 traffic split. It is a redirect URL test wherein the users get redirected to a redesigned page when they become part of the test group.The test is now live and I see the Target Activity details in the /delivery call (under the respo...

For demo purposes I would like to url personalization under query string.The rule is: Current Page URL contains ?testHere is my question. How Target evaluate Current Page URL?Is it window.location.href?Or is it window.location.pathname?

Currently, using Adobe Target Mobile Visitor target for an activity, I see a divergence in visitors agains Google and OneTrust. Anybody knows why could this be happening? Probably the definition of each for a mobile visitor?In my case, the counting was like this for mobile visitors:- Adobe Target: 1...

Hi Adobe community, Assuming I have a JavaScript variable named "userProfile" on a website, that is to identify if a user is login.How can I use Target to access the variable and target the visitors by their "userProfile" value?The goal is to define a Target audience for the login users so I can des...

We're running an A/B/C test and trying to determine how to use the sample size calculator properly. We will stick with the recommended 95% confidence level and 80% statistical power, and we have 3 offers (including control). But little confused on baseline conversion rate and daily visitors. Our tes...

To monitor infrastructure settings, our team runs an AA test. This test is always live across web domain. Will this impact the audience selection for AB tests because we essentially run those AB tests on pages from the same web domain? Currently we have AA test set at priority 999 and AB tests with ...

Can someone please help us understand if 999 is high priority and 0 is low, because in one of support calls, I learned that it is actually the other way around, with 999 being lowest and 0 being the highest. 

HiOur team has been noticing a pressing issue with Adobe Target lately. To monitor its integration and implementation, we are running AA test and everything looks fine - traffic, split ratio etc. However, when we look into traffic data for AB test, we fail to understand why Adobe Target AB tests ten...

Hi all,  We have been told we need to create a regional mbox to deliver personalised content on page for product recommendations (using form based composer) but I'm struggling to understand where this config. happens and who does it?  is it done by developers? how does the regional mbox get into tar...

In Adobe Target, is there a way to have more control over the algorithms like modifying weights that influence an ML model or adjusting certain thresholds like with criteria such as confidence levels or performance metrics?