Adobe Target

                     Spectacular customer experiences don’t just happen— they’re imagined, built, and brought to life by Experience Makers like you. Now it’s your turn to take center stage. Submissions are open through October 17, 2025, at midnight PT. Whether you are scaling personalization, unitin...

There’s a new way to renew your Adobe certification, and it’s the most streamlined process yet.All you have to do is pass two short renewal modules (about 15 minutes each), and your certification will be renewed automatically for two years.You will be notified 90 days before your certification expir...

Target release notes (current) These release notes provide information about features, enhancements, and fixes for each Adobe Target Standard and Target Premium release. In addition, release notes for Target APIs, SDKs, the Adobe Experience Platform Web SDK, at.js, and other platform changes are als...

Google has officially  announced plans to sunset Google Optimize and Google Optimize 360.   As of September 30, 2023, these products will no longer be available and all current customer experimentation activities will end. Google states they decided to invest in other solutions that will be more e...

Greetings Adobe Target Community! Check out this fantastic resource developed by our very own Adobe Target Community Advisor, @Rajneesh_Gautam_ , chronicling all of the Adobe Target webinar recordings and blog posts from 2020 until today!  This repository aims to provide a collection of links to b...

Description - It would be great if we can have multiple goal metrics (ex- success rate of 10 buttons individually instead of one single goal metrics which counts success if anyone clicked any of 10buttons) Why is this feature important to you - In the current scenario, we can only set one goal metr...

Hi Team,   This recommendation activity is using criteria user based > Recently Viewed Items. The issue is it doesn't return the recommendations. Also, The download data csv has no data.   We are using Recommendations for server side and using recs API when we run below API in postman, no data is re...

Adobe Analytics recently released Folders on the Workspace screen, which is a useful way of organising projects. A similar feature in the Target UI, which is basically Folders for activities would be a great feature. The existing filters are somewhat useful but it would be helpful to have the abilit...

Hi, I am new to Target.  I am trying to show recommendation based on category affinity. I have used user based recommendation algorithm with the filter key as user.categoryAffinities inside the criteria. But the recommendation is not populating. I tried to find the document on category affinity but ...

Does anyone know what the maximum amount of values I can add to the custom audience in Target?     For instance I have some parameter == some value in the audience definition.  What is the max number of "some value" I can add?

Hi Team,   We are doing Recommendations for the first time on the website and have implemented everything that is required to run recommendations. The activities are returning data also. Also wanted to ask if there is any approach through which we can do the performance analysis of the Recommendatio...

Hi All, I have redirect offers configured in target activity and using "target-nodejs-sdk" to fetch the offers. I am using "logging: "server_side"" to automatically send the target data to analytics. However the data is not reflecting in neither in target nor in analytics. Would anyone help in ident...