Bon Appétit! We’ve compiled some of the best “recipes” from our Adobe Target customers into the brand-new Chef's Collection: Recipes for Personalization Success eBook Learn how other companies have optimized and personalized their digital experiences turning ordinary into extraordinary with Adobe Target, so that you can find new inspiration and ideas for what you and your team can cook up next! These "recipes" may look a little different than those in your traditional cookbook, but they’re loade...

Author: Gonzalo Vázquez TELUS brought a team of technically savvy people together to unlock new personalization capabilities and scale the practice across an organization in an automated fashion. Resulting in hundreds of hours saved in running a/b tests, increasing user experience and performance. Historically, TELUS personalization team had done an amazing job running A/B tests with the out of the box Adobe Target solution. However, our performance was suffering and customer experience was bein...

Author: Gonzalo Vázquez At Telus Digital we turn to machine learning models to help us recommend products, predict user’s behaviour and identify opportunities to personalize the experience for our users. Like most companies, we are investing heavily in machine learning and artificial intelligence to help us drive business goals. As we approach maturity in our data science practice we need a way to validate the performance of our models against each other and one way to achieve this is running an...

Author: Varun Mitra Using AEM Experience Fragments with Adobe Target Use the new Experience Fragments feature to reuse a complete set of content for targeted experiences across channels. Experience Fragments, introduced with Adobe Experience Manager (AEM) 6.3, provide an excellent feature set to author content in a channel-neutral way. An experience fragment is a set of content that, when grouped, forms an experience that should make sense on its own. Experience Fragments can be utilized across ...

Author: Varun Mitra Adobe Target is a personalization solution that makes it easy to identify and deliver your best content. Adobe Target helps you create a targeted experience specific to each customer. Capabilities of Adobe Target Adobe Target is built on the solid foundation of Adobe Experience Cloud and integrates directly with Adobe core services including Adobe Launch, Adobe Experience Cloud Assets and the Adobe Experience Cloud People core services. These different core services provide f...

Author: Chetan Prasad We’re pleased to announce the general availability of the Adobe Experience Platform Mobile SDK, initially released in the fall of 2018. This new major version has been re-architected from the ground up and replaces the existing 4x Mobile SDK. This new Adobe Experience Platform SDK is easily configured and managed via Adobe Experience Platform Launch, and provides a wide variety of new features in addition to the existing functionality from the 4x Mobile SDK. Watch a short c...

Author: David Son Google will begin to impose new cookie policies by default for users beginning with Chrome 80, which is slated to be released in early 2020. This blog explains all you need to know about the new SameSite cookie policies, how Adobe Target supports them, and how you can use Target to comply with Google Chrome’s new SameSite Cookie Policies. Google recently announced that starting with Chrome 80, of which will be released some time in early 2020, web developers will need to explic...

Author: David Son Privacy and security on the web is a big deal to many consumers. They want to know that when they visit a brand’s website or mobile site that their data is used responsibly and protected. While that’s most often the case, there are other ways to protect consumers that don’t rely on faith in the good stewardship of visitor data. In fact, even well-meaning companies make mistakes, so it’s always a good idea to layer on security. One way that can happen is by placing limitations r...

Author: Anshul Chauhan We are excited to announce the release of our entirely new Adobe Target Java SDK. Java, being one of the most utilized server-side programming languages, is highly leveraged by our customers. We want our customers to focus more on their business logic rather than the technicalities of integrating with our APIs. Below, we provide our server-side integration goals and best practices to optimize the performance of your Java applications when integrating with our Target Java S...

Author: Vinay Sodha Learn how Adobe delivered a successful proof of concept and technical specification for Bank of America, allowing them to use AAM segments in Adobe Target for their mobile app. As an Adobe Target consultant working with a major American bank, I am fortunate to be on the front line of engaging projects. The bank is continually evolving and looking for new ways to take their personalization and DMP investments to the next level. This year, its pursuit has led teams there to an ...