Session Details: [L730] In-App Mobile Testing and Personalization with Adobe Target Mobile experiences are fueling changes in how brands are using experimentation and personalization to drive higher in-app engagement, revenue, and loyalty. As in-app mobile usage and engagement trends continue to ...

Session Details: [S821] Mazda Personalization Inspired by Japanese Hospitality The automotive industry is experiencing new forms of personalization, from digital experiences on the web or in-app to in-vehicle personalization. Mazda is at the forefront of this automotive digital transformation by us...

Session Details: [S816] Establish Your Experimentation as a Business Product Building 10 tests is easy, 100 is a challenge, but how about 1,000? Learn what it takes from The Home Depot leadership to scale effective test creation. Hear about their journey from selective A/B testing to the creation o...

 Greetings Adobe Target Community! We're getting ready for Adobe Summit 2023, taking place in Las Vegas and virtually, March 21st through March 23rd           ~ Be sure to register today to reserve your spot, and get $200 off of an in-person pass if you register before February 10th!  Below you'll f...

Session Details: [S824] AI Personalization for Every Customer Learn how to deliver intuitive user experiences and fulfill the promise of one-to-one personalization for every customer, every time. We will show you how solutions embedded with AI can enable you to overcome the previously unavoidable ...

  Session Details: [S823] Personalization for Dynamic Customer Service Dynamic chat technologies have become more prevalent in engaging web browsing visitors and identifying their intent and preferences to convert them into happy consumers. But far too often it feels like we’re receiving a robo-cha...

  Session Details: [S822] Driving Record ROI in Mobile & Authenticated Personalization At a time of economic uncertainty, customer satisfaction and loyalty have risen to a top focus in 2023. Companies across industries are recognizing the powerful role personalization can play by providing value-ad...

  Session Details: [S820] Zero to Hero: Scale a Personalization Program that Delivers Ready to level up your personalization program, or maybe you’re not sure where to start? Discover winning strategies to go from mass market messaging to niche and specialized relationship marketing with both new v...

  Session Details: [S819] Maximizing Conversions with Recommendations You might feel like you know recommendations as product and content suggestions, but there’s so much more to unlock. Lenovo harnesses recommendations for maximizing conversions by customizing algorithms and leveraging a unique in...

Session Details: [S817] Going for the Gold with Your Personalization Program  In today’s fast-paced retail landscape, customers expect their online shopping journey to be a home run every time. Creating personalized experiences that delight your customers will give you the extra point needed to bea...