Adobe Analytics

                                   Spectacular customer experiences don’t just happen— they’re imagined, built, and brought to life by Experience Makers like you. Now it’s your turn to take center stage. Submissions are open through October 17, 2025, at midnight PT. Whether you are scaling personali...

There’s a new way to renew your Adobe certification, and it’s the most streamlined process yet.All you have to do is pass two short renewal modules (about 15 minutes each), and your certification will be renewed automatically for two years.You will be notified 90 days before your certification expir...

June' 25 release notes Check out what's new and updated in the latest Adobe Customer Journey Analytics product release update: Release Notes   New capabilities Analysis Workspace left panel no longer opens and closes on hover: The left panel in Analysis Workspace is used to add things like component...

 Does anyone know what is the "Enable Japanese Keyword Processing" option under  configure new report suite settings.   

Hello all,Over the last few months I have been reading many of the posts and questions on this forum and I find that I am learning a lot just by interacting with questions, topics and ideas. I was wondering what other places you guys like to go to learn more of the tips and tricks and features of AA...

In our SDR we use adobe events 251,252,253,254 for google search. We want to check whether these events are available in event.tsv file. But our confusion is which number we need to check in tsv for these events. Could you help us?

How to modify the classification of my campaign on my rule builder, but only for a single report suite ? 

Hello, Some time ago I asked about how to calculate a CTR metric, but it is not working as the client expected.I'd like to show a calculated CTR metric to a client but I can't seem to make it work.The metric we're trying to build would be calculated considering total page views where page equals '/'...

What is the primary key for the hit_data object, e.g. which field or group fields do I need to use to get the primary key: a field that uniquely identifies each hit, e.g. each record of the hit_data table?Does it expire? Like the hit id is re-used after 30 days or something similiar? Should I concat...

I prepare implementation plan for a company with multiple business's. Assuming that every business unit would have separate sandbox then every data view in CJA should correspond to the adequate sandbox in AEP? From the business perspective I do not want to mix the data between different business uni...

Hi everyone,I’m seeking confirmation on my understanding of the differences between Adobe Analytics (AA) and Customer Journey Analytics (CJA) regarding marketing channel classification.From my research, I gathered that:AA relies on predefined processing rules for marketing channel classification, wh...

Does anyone know what the number in the upper left corner is supposed to represent?I believe at some point, there was the option to hide the "all visits" | "all visitors" number that displays in the upper left corner.https://www.bounteous.com/insights/2019/10/17/using-and-interpreting-adobe-analytic...

As part of our Target experimentation programme, I want to explore alternative ways to evaluate our tests by using our clickstream data. I want to understand the characteristics of our users when they first enter a test - device type, marketing channel, etc.  Can I use the post_tnt_action field (str...