Adobe Analytics

                                   Spectacular customer experiences don’t just happen— they’re imagined, built, and brought to life by Experience Makers like you. Now it’s your turn to take center stage. Submissions are open through October 17, 2025, at midnight PT. Whether you are scaling personali...

There’s a new way to renew your Adobe certification, and it’s the most streamlined process yet.All you have to do is pass two short renewal modules (about 15 minutes each), and your certification will be renewed automatically for two years.You will be notified 90 days before your certification expir...

June' 25 release notes Check out what's new and updated in the latest Adobe Customer Journey Analytics product release update: Release Notes   New capabilities Analysis Workspace left panel no longer opens and closes on hover: The left panel in Analysis Workspace is used to add things like component...

Hi all, I have reached the stage where I want to do the data quality validation for the alloy.js (Web SDK) set up I have in place. My plan is quite simple: Run both AppMeasurement and WebSDK in parallel in staging env. Review the top line metrics - pageViews, visits, unique visitors, searches and ma...

Hi, What is a good/normal Marketing Channel Distribution? For example, is this an industry standard or best practice?  Organic Search: ~40-50%Direct Traffic: ~20-25%Social Media: ~10-15%Paid Search/Ads: ~5-10%Referral: ~5-10% 

Hello, Are there any monthly, yearly, or grow rate benchmarks for Adobe Analytics or Industry Standards? We just started advertising efforts July 2024 (so really new). Trying to set KPI Goals and Trends based on Monthly, Yearly, and/or Growth Rate data. Primarily B2B business in the technology and g...

I feel like this should be a fairly simple question-   How can I find our current Adobe Account Manager?Thanks

I'm trying to leverage API 2.0 to build a system like Powever BI (https://experienceleague.adobe.com/en/docs/analytics-learn/tutorials/integrations/power-bi/adobe-analytics-connector-in-power-bi) and get the data but have some issues.1. For metrics, I can't get the ones with a small Adobe logo like ...

I have an SFTP server in-house, and I have configured the destination in my Data Feed in Adobe Analytics to target SFTP, but how do I configure the whitelist so that it can access my SFTP intranet?

Question w/ the getNewRepeat() function. We have the following flow: User gets directed to Site A (www.sitea.com), selects an optionprop1 is set as "New Visitor"User gets directed to Site B (www.siteb.com) which is a different domain and is put into a queue (waiting room) and it goes over the 30mins...

Does Adobe uses any kind of Database? And how is it archived.?

Hi! A segment I built is causing some problems in my table. It consists of two rules that look something like this:Page URL contains {one term}ANDButton Click contains any of {20 terms}I know that "any of" segments have a limit of 100, so I don't think the segments being overloaded, but I'm not sure...

I have been using Adobe Analytics longer than I care to admit.   I thought I had a decent understanding of the tool.  Currently most of my analysis involves directly querying Adobe analytics data stored in our internal data warehouse.   With that said I still do some Adobe Workspace reporting.    I ...