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Retail focused question- What is the easiest way to measure orders associated with your 100 most visited pages?

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Level 2

I have been using Adobe Analytics longer than I care to admit.   I thought I had a decent understanding of the tool.  Currently most of my analysis involves directly querying Adobe analytics data stored in our internal data warehouse.   With that said I still do some Adobe Workspace reporting.   

 

I previously thought that the most efficient way to measure orders where a visitor hit a given page was to create a page dimension report and use the 'order participation' metric.   I thought the purpose of the 'participation' metric was to allocate the order to all pages touched in a visit.   

 

I have been informed by support that I should create a visit level segment for each page that I want full orders reporting for.   I find this hard to believe given the effort involved if you want to create say a top 100 pages report.  Could be there is miscommunication between me and the assigned support person.

 

So my question is what is the most efficient way to create and orders report for the top 100 visited pages in Adobe Workspace.  Just to be crystal clear if a visit includes a touch on the homepage, product page, cart page and order confirmation I would want each of those pages to show an order count of 1.

 

Thanks in advance for my re-education.

 

 

 

1 Reply

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Community Advisor and Adobe Champion

Using Participation attribution on your Orders (Visit Lookback), with a Page Breakdown should show you all pages that were hit in visits up until the point of the order...

 

So:

  • Page A
  • Page B
  • Product Page
  • Cart
  • Order Confirmation
  • Page C

 

The Participation|Visit attribution should return all the pages except for Page C (since that came after your Order and therefore is not a participating page.

 

If you want ALL pages (including those that came after your Order), you could do a simple segment for:

 

VISIT

    Orders exists

 

 

This will bring back all the hits for every Visit that contained an Order, and if you use Page Views as your metric, it will limit it to the pages (and not all the actions).