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SOLVED

Campaign URL Builder with Adobe Analytics?

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Level 4

Hello

is it possible to track with Adobe Analytics as easily as with Google Analytics?

https://ga-dev-tools.appspot.com/campaign-url-builder/

Does that go in Adobe Analytics?

Thanks in advance.

1 Accepted Solution

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Correct answer by
Level 4

Hi,

I cannot share with you our internal campaign structure since that is confidential, but here an example.
The Meta1--Meta9 fields refer to campaign metadata fields that you want to track systematically (like type of channel, type of campaign,...)
1558912_pastedImage_0.png

Kind regards,

Sarah

View solution in original post

9 Replies

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Level 4

Hi,

Yes, it is possible to track campaigns in a similar way in Adobe Analytics. In our company we do it like that as well.
However Adobe does not offer - to my knowledge - a campaign builder tool (like Google). But you can easily set this up yourself in Excel.

Kind regards,

Sarah

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Level 4

Thank you for the answer.

can you tell me how to do that?

Best with an example?

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Correct answer by
Level 4

Hi,

I cannot share with you our internal campaign structure since that is confidential, but here an example.
The Meta1--Meta9 fields refer to campaign metadata fields that you want to track systematically (like type of channel, type of campaign,...)
1558912_pastedImage_0.png

Kind regards,

Sarah

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Level 2

We use UTM codes to track campaigns. Since we use UTM codes, we can use Google's URL builder. We have set up our classification rules to recognize the 5 primary UTM types such as umm_source, etc.

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Level 4

@saraht thank you for the answer.

humanista

Very interesting method to adjust the tracking.

How did you do that? In what file?

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Level 2

@vitalin58577727 Yes...there's an Adobe UTM Builder but not made by Adobe. We use the Adobe Analytics UTM Builder (Adobe Analytics UTM Campaign URL Builder | UTM Smart Manager ) to take care of all of it for us. It creates the links with the classifications / parameters we want (source, medium, evars, etc) and then we are able to analyze our data correctly. It's a huge time saver and helped us with our data integrity. The best piece of this UTM builder was that we custom-branded it for our company and now we share it across all our agencies and marketing teams as if it were our own.

Hope this helps

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Level 1

Here's a publicly available Adobe UTM Builder that can help you. It requires that you set your s.campaign variable to cid and use the : separator: Adobe UTM Form Manager. I’d recommend signing up for an account quickly (instead of using the public "freemium" version to customize your form options, track who builds the links users, custom-brand the form, and have the company take care of all the needed configurations when it comes to tracking your UTMs in Adobe. Pretty quick and incredibly useful.

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Level 4

A fully customizable (albeit not free) solution is Claravine.