I also found a pretty good article on how to combine your Facebook KPIs with your Adobe Analytics data. They showcase the data example through another tool that pulls the data together and compares it to their platform benchmarks but hopefully it can give you an idea of how some marketers can view t...

Here's a publicly available Adobe Analytics Campaign URL Builder offered by UTM Smart Manager. It's a good place to start but if you want better insights, control over your link taxonomy, adding more classifications, or even adding campaign alerts, consider upgrading.

Hi Katrina, I came across this article on Campaign Tracking that I think can help you: https://medium.com/@factivateapp/the-complete-guide-to-using-utm-parameters-in-adobe-analytics-dfce81b91938 It basically goes into how to set up your campaign tagging, classifications, and classification rules. I ...

There's two ways you can go about it:1) You disable auto-tagging from Adwords and implement your own UTM links. Be sure to maintain your link structure or you will get lost trying to sort out your cpc / google data. There's not a lot of publicly available Adobe Campaign UTM builders. We like the UTM...

Hi mandyw65We tried to bring it all into Adobe but it got messy for our clients and our account managers. Instead, we now use a third-party tool that basically combines our Ads Manager accounts (Facebook, Instagram, Adwords,etc...) with our Adobe Analytics data through their own analytics offerings ...

Thanks, I just DM'd you with a link.

I understand. What if I don't have permissions to view the library nor does anyone in the marketing ops team? Where else would you turn? What else could you do? I'm reading through console code and can only view that AppMeasurement js is being used but that's about it:(

I'm sorry..I'm not following. Are you saying I should share a typical link: www.landingpage.com  to the JS library? Are you referring to AppMeasurement? Unfortunately, the only tools I have available are the js console or the debugger. Can you help clarify your answer?

I'm starting a new project in setting up the marketing operations for a big company. However, no one in marketing was present when Adobe Analytics was installed and they didn't even know what s.campaign is. I've been trying to get IT to help me but it's taking them a long time to even respond to a t...

Unlike the previous answer, it matters if you're using Adobe Analytics. Unlike GA which can read Source, Medium, Campaign Name, Content, Term out of the box, Adobe needs to be configured in a number of ways. We need to map the s.campaign variable. Then determine your classifications, and finally, we...