I also found a pretty good article on how to combine your Facebook KPIs
with your Adobe Analytics data. They showcase the data example through
another tool that pulls the data together and compares it to their
platform benchmarks but hopefully it can give you an idea of how some
marketers can view their Facebook data
(likes/comments/shares/relevance/ctr) with the Adobe Analytics data
(entrances/bounce rate/goals/engagement rate) at a high level (see a
copy of their screenshot). Hope this helps!
Here's a publicly available Adobe Analytics Campaign URL Builder offered
by UTM Smart Manager. It's a good place to start but if you want better
insights, control over your link taxonomy, adding more classifications,
or even adding campaign alerts, consider upgrading.
Hi Katrina, I came across this article on Campaign Tracking that I think
can help you:
It basically goes into how to set up your campaign tagging,
classifications, and classification rules. I hope it helps!
There's two ways you can go about it:1) You disable auto-tagging from
Adwords and implement your own UTM links. Be sure to maintain your link
structure or you will get lost trying to sort out your cpc / google
data. There's not a lot of publicly available Adobe Campaign UTM
builders. We like the UTM Smart Manager one: Adobe Campaign URL Builder
that follows ?cid with UTM parameters. OR2)You can also sign up for
Adobe Select or Prime and utilize the Advertising Analytics section.
While this is a ...
Hi mandyw65We tried to bring it all into Adobe but it got messy for our
clients and our account managers. Instead, we now use a third-party tool
that basically combines our Ads Manager accounts (Facebook, Instagram,
Adwords,etc...) with our Adobe Analytics data through their own
analytics offerings to help us determine our best performing campaigns.
You will need to ensure two things so that you can view your data
correctly:1. If you want to be able to map out your data so that you can
I understand. What if I don't have permissions to view the library nor
does anyone in the marketing ops team? Where else would you turn? What
else could you do? I'm reading through console code and can only view
that AppMeasurement js is being used but that's about it:(
I'm sorry..I'm not following. Are you saying I should share a typical
link: www.landingpage.com to the JS library? Are you referring to
AppMeasurement? Unfortunately, the only tools I have available are the
js console or the debugger. Can you help clarify your answer?
I'm starting a new project in setting up the marketing operations for a
big company. However, no one in marketing was present when Adobe
Analytics was installed and they didn't even know what s.campaign is.
I've been trying to get IT to help me but it's taking them a long time
to even respond to a ticket request. Is there a way using a debugger to
determine which s.campaign parameter to use to track my Adobe campaign
URLs? I've tested cid, pid, etc but nothing seems to be tracking. I did
Unlike the previous answer, it matters if you're using Adobe Analytics.
Unlike GA which can read Source, Medium, Campaign Name, Content, Term
out of the box, Adobe needs to be configured in a number of ways. We
need to map the s.campaign variable. Then determine your
classifications, and finally, we need to establish classification rules
to make Adobe read our UTM link. The question was whether you could do
this automatically using a product or if you had to do it manually.
After reviewing a num...