I also found a pretty good article on how to combine your Facebook KPIs with your Adobe Analytics data. They showcase the data example through another tool that pulls the data together and compares it to their platform benchmarks but hopefully it can give you an idea of how some marketers can view their Facebook data (likes/comments/shares/relevance/ctr) with the Adobe Analytics data (entrances/bounce rate/goals/engagement rate) at a high level (see a copy of their screenshot). Hope this helps!

Hi Katrina, I came across this article on Campaign Tracking that I think can help you: https://medium.com/@factivateapp/the-complete-guide-to-using-utm-parameters-in-adobe-analytics-dfce81b91938 It basically goes into how to set up your campaign tagging, classifications, and classification rules. I hope it helps!

There's two ways you can go about it:1) You disable auto-tagging from Adwords and implement your own UTM links. Be sure to maintain your link structure or you will get lost trying to sort out your cpc / google data. There's not a lot of publicly available Adobe Campaign UTM builders. We like the UTM Smart Manager one: Adobe Campaign URL Builder that follows ?cid with UTM parameters. OR2)You can also sign up for Adobe Select or Prime and utilize the Advertising Analytics section. While this is a ...

Hi mandyw65We tried to bring it all into Adobe but it got messy for our clients and our account managers. Instead, we now use a third-party tool that basically combines our Ads Manager accounts (Facebook, Instagram, Adwords,etc...) with our Adobe Analytics data through their own analytics offerings to help us determine our best performing campaigns. You will need to ensure two things so that you can view your data correctly:1. If you want to be able to map out your data so that you can essential...

Thanks, I just DM'd you with a link.

I understand. What if I don't have permissions to view the library nor does anyone in the marketing ops team? Where else would you turn? What else could you do? I'm reading through console code and can only view that AppMeasurement js is being used but that's about it:(

I'm sorry..I'm not following. Are you saying I should share a typical link: www.landingpage.com to the JS library? Are you referring to AppMeasurement? Unfortunately, the only tools I have available are the js console or the debugger. Can you help clarify your answer?

Apart from the links in the Adobe forums, I came across this guide on how to have your Adobe Analytics read your links like the UTM links you'd use in Google Analytics. It goes to explain s.campaigns and "cid" and its importance in Adobe before going into the how-to process on building UTM links. Hope it helps:https://medium.com/@factivateapp/the-complete-guide-to-using-utm-parameters-in-adobe-analytics-dfce81b91938

@vitalin58577727 Yes...there's an Adobe UTM Builder but not made by Adobe. We use the Adobe Analytics UTM Builder (Adobe Analytics UTM Campaign URL Builder | UTM Smart Manager ) to take care of all of it for us. It creates the links with the classifications / parameters we want (source, medium, evars, etc) and then we are able to analyze our data correctly. It's a huge time saver and helped us with our data integrity. The best piece of this UTM builder was that we custom-branded it for our compa...