Unlike the previous answer, it matters if you're using Adobe Analytics.
Unlike GA which can read Source, Medium, Campaign Name, Content, Term
out of the box, Adobe needs to be configured in a number of ways. We
need to map the s.campaign variable. Then determine your
classifications, and finally, we need to establish classification rules
to make Adobe read our UTM link. The question was whether you could do
this automatically using a product or if you had to do it manually.
After reviewing a num...