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juanp51467129
juanp51467129
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Re: Facebook Ads Manager Data Integration into Adobe Analytics - Adobe Analytics 13-11-2019
I also found a pretty good article on how to combine your Facebook KPIs with your Adobe Analytics data. They showcase the data example through another tool that pulls the data together and compares it to their platform benchmarks but hopefully it can give you an idea of how some marketers can view their Facebook data (likes/comments/shares/relevance/ctr) with the Adobe Analytics data (entrances/bounce rate/goals/engagement rate) at a high level (see a copy of their screenshot). Hope this helps!

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Re: Where can I find an Adobe Analytics UTM builder? - Adobe Analytics 12-11-2019
Here's a publicly available Adobe Analytics Campaign URL Builder offered by UTM Smart Manager. It's a good place to start but if you want better insights, control over your link taxonomy, adding more classifications, or even adding campaign alerts, consider upgrading.

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Re: Campaign Ad Tracking - Adobe Analytics 12-11-2019
Hi Katrina, I came across this article on Campaign Tracking that I think can help you: https://medium.com/@factivateapp/the-complete-guide-to-using-utm-parameters-in-adobe-analytics-dfce81b91938 It basically goes into how to set up your campaign tagging, classifications, and classification rules. I hope it helps!

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Re: Capture Adwords Campaign Details in Analytics - Adobe Analytics 12-11-2019
There's two ways you can go about it:1) You disable auto-tagging from Adwords and implement your own UTM links. Be sure to maintain your link structure or you will get lost trying to sort out your cpc / google data. There's not a lot of publicly available Adobe Campaign UTM builders. We like the UTM Smart Manager one: Adobe Campaign URL Builder that follows ?cid with UTM parameters. OR2)You can also sign up for Adobe Select or Prime and utilize the Advertising Analytics section. While this is a ...

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Re: Facebook Ads Manager Data Integration into Adobe Analytics - Adobe Analytics 08-11-2019
Hi mandyw65We tried to bring it all into Adobe but it got messy for our clients and our account managers. Instead, we now use a third-party tool that basically combines our Ads Manager accounts (Facebook, Instagram, Adwords,etc...) with our Adobe Analytics data through their own analytics offerings to help us determine our best performing campaigns. You will need to ensure two things so that you can view your data correctly:1. If you want to be able to map out your data so that you can essential...

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Re: Help: how do I determine the s.campaign parameter if I haven't got access to Code? - Adobe Analytics 26-09-2019
Thanks, I just DM'd you with a link.

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Re: Help: how do I determine the s.campaign parameter if I haven't got access to Code? - Adobe Analytics 26-09-2019
I understand. What if I don't have permissions to view the library nor does anyone in the marketing ops team? Where else would you turn? What else could you do? I'm reading through console code and can only view that AppMeasurement js is being used but that's about it:(

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Re: Help: how do I determine the s.campaign parameter if I haven't got access to Code? - Adobe Analytics 26-09-2019
I'm sorry..I'm not following. Are you saying I should share a typical link: www.landingpage.com to the JS library? Are you referring to AppMeasurement? Unfortunately, the only tools I have available are the js console or the debugger. Can you help clarify your answer?

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Help: how do I determine the s.campaign parameter if I haven't got access to Code? - Adobe Analytics 26-09-2019
I'm starting a new project in setting up the marketing operations for a big company. However, no one in marketing was present when Adobe Analytics was installed and they didn't even know what s.campaign is. I've been trying to get IT to help me but it's taking them a long time to even respond to a ticket request. Is there a way using a debugger to determine which s.campaign parameter to use to track my Adobe campaign URLs? I've tested cid, pid, etc but nothing seems to be tracking. I did check t...

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Re: Where can I find an Adobe Analytics UTM builder? - Adobe Analytics 26-09-2019
Unlike the previous answer, it matters if you're using Adobe Analytics. Unlike GA which can read Source, Medium, Campaign Name, Content, Term out of the box, Adobe needs to be configured in a number of ways. We need to map the s.campaign variable. Then determine your classifications, and finally, we need to establish classification rules to make Adobe read our UTM link. The question was whether you could do this automatically using a product or if you had to do it manually. After reviewing a num...

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