Campaign Ad Tracking

Forum|Forum|10 years ago
October 16, 2015
11 replies
6880 views

Is there step-by-step instructions posted anywhere for setting up campaign tracking for digital advertising? Our company hasn't used it before and I'm new to the Adobe platform, as well as haven't setup campaign tracking before. The company I was at before we had our own tool that generated the tracking information without us having to set it up ourselves. Is there any overview or resources available that clearly describes the steps to setting it up?

Thanks!

Analytics

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

Best answer by BrianAu1

Campaign Tracking is a deep subject, but the Adobe Help microsite has several articles to start:

https://marketing.adobe.com/resources/help/en_US/reference/reports_tracking_codes.html

https://marketing.adobe.com/resources/help/en_US/reference/campaign.html

https://marketing.adobe.com/resources/help/en_US/sc/implement/campaign.html

Every element in a marketing campaign should have an associated unique tracking code. For example, a paid search engine keyword may have a tracking code of 112233. When someone clicks the keyword with the 112233 tracking code and is routed to the corresponding website, the campaign variable records the tracking code.

There are two main ways to populate the campaign variable:

The getQueryParam plug-in, used in the JavaScript file, retrieves a query string parameter from the URL. For more information on the getQueryParam plugin, see Implementation Plug-ins.
Assign a value to the campaign variable in the HTML on the Web page.

Adam Greco also did a blog post overview: http://blogs.adobe.com/digitalmarketing/analytics/campaign-tracking-inside-omniture-sitecatalyst/

Best,

Brian