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humanista
humanista
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Re: Campaign URL Builder with Adobe Analytics?
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humanista
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- Adobe Analytics
We use UTM codes to track campaigns. Since we use UTM codes, we can use Google's URL builder. We have set up our classification rules to recognize the 5 primary UTM types such as umm_source, etc.

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Re: Campaign Query Parameters with Colons
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- Adobe Analytics
We used to use a colon, but recently switched to a pipe. We had too many instances where an author would use a colon for something else, such as a subject line and screw up our tracking. We haven't seen errant pipes...yet.

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