Adobe Advertising

Hi, Thanks in advance I have an old Adobe HTML banner template that includes the AMO java script library in the head tag like below:<script type="text/javascript" src="https://ads.everesttech.net/ads/static/local/AMOLibrary.js"></script>Is this mandatory? Why?Also, I'm implementing a simple clickTag...

  ADVERTISING CLOUD COMMUNITY BRINGS YOU COMMUNITY Q&A COFFEE BREAK! We'll be joined by Nick Mclachlan aka @nickmclachlan , Product Marketing Manager for Adobe Advertising Cloud, who will be signed in here to the Advertising Cloud Community to chat directly with you on this thread about your questi...

  ADVERTISING CLOUD COMMUNITY QUIZ PARTICIPATE NOW TO WIN EXCITING REWARDS   After the phenomenal response to the 1st Advertising Cloud Community Quiz, we bring you the second edition to showcase your knowledge and also gain some in the process. We will be running a Quiz on this thread with one new...

Hi, We have several Text Ad campaigns running over on Google Search, through Adobe AdCloud search. We had setup a transaction property that is supposed to track conversions on our Homepage. So we generated a conversion tag and implemented it to be loaded on our website 'Homepage'. We deployed it thr...

ADVERTISING CLOUD COMMUNITY QUIZ PARTICIPATE NOW TO WIN EXCITING REWARDS   The Advertising Cloud Community brings you yet another opportunity to showcase your knowledge and also gain some in the process. We will be running a Quiz on this thread with one new question every day for 2 weeks. Not only ...

What is First-Party data | Why is it important | How is it going to replace third party data in the future | How advertisers and brands are working towards this change | How organizations have started to look for ways to use first-party data as the core of their advertising needs.

Digital Marketers around the world are coming up with some path-breaking innovations during these unprecedented times. Whether they will last post-COVID?! we do not know. However, the creative approaches to the new-age marketing dynamics is a constant melting-pot which amazes and delights us all alo...

  This Thursday, June 25 at 5 PM PT, join us as we celebrate the 2020 Adobe Experience Maker Awards and reveal our 14 customer award winners!    Special guests for our live virtual awards gala include: Adobe Insider, Katie Martell who will be our MC along with Max Long, SVP of Adobe Customer Soluti...

#UpcomingWebinarsAlertAs we’re seeing Search Advertising starting to increase again, our team will be putting on a series of webinars to help with key parts of Advertising Cloud functionality to make sure we hit the ground running as the market scales up. These will help with aspects of performance ...

It is the storytelling by a marketer that transforms the consumer’s attention to an impactful everlasting trust and loyalty for the brand. And, CTV has evolved as a prolific medium for storytelling in this new normal.