Thank you everyone for participating in the 2nd Advertising Cloud Community Quiz! The competition was very close but we are here to announce the winners! 1st - @Sushrut07 2nd - @soplee27 3rd - @Raghu_Kishore_R Congratulations to you folks, we will reach out to you personally for your prizes. A huge thanks to everyone who participated in this quiz. Thanks, Tanmay

Re: Advertising Cloud Community Quiz | September 2020 | Participate Now! TanmayMathur - Adobe Advertising Cloud

Here goes the last question of the Advertising Cloud Community Quiz! QUESTION 10: What technique would you use to increase engagement of search your ad and influence ad quality? Increased bid Increase daily budget Change keywords match type Use ad extension None of the above Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number. BONUS TIP: Combination of long-tail keyword and your USPs to your ad copy will help your ad to b...

Re: Advertising Cloud Community Quiz | September 2020 | Participate Now! TanmayMathur - Adobe Advertising Cloud

Apologies for repeating the last question! If you had answered it, your response will be considered. Here comes the second last question of the Quiz! QUESTION 9: How would you define CPA The average amount of money spent to generate each conversion. The average amount of money spent to generate each Clicks. The amount of money spent to generate total conversion None of the above Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the questio...

Re: Advertising Cloud Community Quiz | September 2020 | Participate Now! TanmayMathur - Adobe Advertising Cloud

Here comes the 8th question of the series, you can still go back and answer the previous questions if you haven't already! QUESTION 8: Which one is the default bidding strategy of a smart shopping ads campaign? Maximize Clicks Maximize Conversions Maximize Conversion Value Target Return on Ad spend Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number. BONUS TIP: While using a Smart bidding strategy each bid must bring rele...

Welcome ! Thank you for taking the time to answer Commun... TanmayMathur - Adobe Advertising Cloud

@nickmclachlan wrote: Hi all, happy to be here and excited to answer your questions! Welcome @nickmclachlan ! Thank you for taking the time to answer Community questions today! @All - Nick is here to answer your questions about Connected TV. Here are some instructions to make your experience better: Begin your Question with " @nickmclachlan " When exchanging messages with Nick about your specific question, be sure to use the editor’s "QUOTE" button, which will indicate which post you're replying...

Re: Advertising Cloud Community Quiz | September 2020 | Participate Now! TanmayMathur - Adobe Advertising Cloud

There are prizes worth more than $50 up for grabs! Here is the question for today: QUESTION 7: An e-commerce store owner wants to launch a campaign for his new product line. Which factor(s) should he/she consider the most for a search campaign to perform outstanding against the competitors? Number of visitors to a website Domain authority of website Bid value All of the above Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question n...

Re: Advertising Cloud Community Quiz | September 2020 | Participate Now! TanmayMathur - Adobe Advertising Cloud

We are halfway through the Advertising Cloud Community Quiz! QUESTION 6: While creating an online business strategy which step would you choose first? Identifying business goals Aligning goals to the strategy Competitor analysis Market research and analysis. None of the above Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number. BONUS TIP: While creating a digital marketing strategy always consider a variety of platforms f...

Re: Advertising Cloud Community Quiz | September 2020 | Participate Now! TanmayMathur - Adobe Advertising Cloud

We are halfway through the Quiz, here is the last question of the week! Q5. How do we calculate Return on Investment of the campaign? Compare the number of clicks and impression Compare the click-through rate and impression Compare the Spend and the Revenue Compare the Investment and the Spend. Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number. BONUS TIP: Test different targeting, offers, frequency, and messaging is the...

If you are a newcomer, you can still answer all previous... TanmayMathur - Adobe Advertising Cloud

If you are a newcomer, you can still answer all previous questions! Here is the question for today: Q4: Choose the correct statement (s) about Responsive Search Ads (RSA) Can submit up to 15 headlines Can submit up to 4 descriptions of lines Both A and B None of the Above Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number. BONUS TIP: RSA allows us to show more text and relevant messages with multiple headlines and descri...

Re: Advertising Cloud Community Quiz | September 2020 | Participate Now! TanmayMathur - Adobe Advertising Cloud

Be consistent to increase your chances of winning this quiz! Answer the question for today: Q3: Assuming a product category has a 50% profit margin which of these campaigns is generating more profit? Spent $1000 and generated 700% ROAS Spent $2000 and generated 600% ROAS Spent $3000 and generated 500% ROAS Spent $4000 and generated 400% ROAS Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number. BONUS TIP:To increase the RO...

Re: Advertising Cloud Community Quiz | September 2020 | Participate Now! TanmayMathur - Adobe Advertising Cloud

Great going folks! Here is the question for today: Q2: What is the default bidding strategy of a Google Smart Shopping Ad? Maximize Clicks Maximize Conversion Value Target ROAS Maximize Conversions None of the above. Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number. BONUS TIP: Automated bid strategies use machine learning to optimize your ads for each and every auction. So set your tCPA slightly higher than what your a...

Re: Advertising Cloud Community Quiz | August 2020 | Participate Now! TanmayMathur - Adobe Advertising Cloud

Hey All, We are LIVE with the 2nd Community Quiz! Answer the first question on this thread - https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/advertising-cloud-community-quiz-september-2020-participate-now/td-p/378250

Re: Advertising Cloud Community Quiz | September 2020 | Participate Now! TanmayMathur - Adobe Advertising Cloud

Here goes the 1st question of the Advertising Cloud Community Quiz! QUESTION 1: What could be the reason for low conversion of any keyword that has a very good CTR? Keyword Match type is not correct Daily budget is too low Language targeting has not been set Landing page is not optimized well Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number. BONUS TIP: Use a limited number of actions on any lading page because unnecess...

☕ [Community Q&A Coffee Break] ☕ 9/22 @ 10AM PDT with Nick Mclachlan, Advertising Cloud Product Marketing TanmayMathur - Adobe Advertising Cloud

ADVERTISING CLOUD COMMUNITY BRINGS YOU COMMUNITY Q&A COFFEE BREAK! We'll be joined by Nick Mclachlan aka @nickmclachlan , Product Marketing Manager for Adobe Advertising Cloud, who will be signed in here to the Advertising Cloud Community to chat directly with you on this thread about your questions pertaining to Connected TV. Check out this Video message from Nick: Requirements to participate (think of this as the Community equivalent of an AMA, (“Ask Me Anything”): Must be signed in to the Com...

Advertising Cloud Community Quiz | September 2020 | Participate Now! TanmayMathur - Adobe Advertising Cloud

ADVERTISING CLOUD COMMUNITY QUIZ PARTICIPATE NOW TO WIN EXCITING REWARDS After the phenomenal response to the 1st Advertising Cloud Community Quiz, we bring you the second edition to showcase your knowledge and also gain some in the process. We will be running a Quiz on this thread with one new question every day for 2 weeks. Not only that, with every question there will be an interesting tip/fact/insight about Advertising that you can use to impress others! Needless to say, winners of the quiz ...

Re: Advertising Cloud Community Quiz | August 2020 | Participate Now! TanmayMathur - Adobe Advertising Cloud

Thank you everyone for participating in the 1st Advertising Cloud Community Quiz! The competition was very close but we are here to announce the winners! 1st - @Raghu_Kishore_R 2nd - Tied between @CecBurleson & @Hiral Congratulations to you folks, we will reach out to you personally for your prizes. A huge thanks to everyone who participated in this quiz. Due to the phenomenal response, we are going to roll out another quiz series this month, keep following our community for the announcement! Th...

Re: Advertising Cloud Community Quiz | August 2020 | Participate Now! TanmayMathur - Adobe Advertising Cloud

This is it folks! Here goes the last question of this Quiz. If you have missed answering any of the previous questions, you can do that by midnight of Monday, 24th August. Q10: The best way to limit the cost of a campaign is to use: Bid Campaign Budget Shared Budget Targeting Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number. BONUS TIP: Performance Always consider factors such as the location of the user, which device t...

Two more questions remain in this Quiz! Here is the quest... TanmayMathur - Adobe Advertising Cloud

Two more questions remain in this Quiz! Here is the question for today: Q9: Choose all correct answers about Native Ads: Same as sponsored content Look and feel like it matches the surrounding content Native ads can also appear on social media Can’t be managed through any DSP Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number. BONUS TIP: Native Ads Create 4 to 5 headline options for every image thumbnail for a Native ad ...

Re: Advertising Cloud Community Quiz | August 2020 | Participate Now! TanmayMathur - Adobe Advertising Cloud

Countdown has begun! If you have not answered previous questions you can still do so. Here is the question for today: Q8: Which of these is not a feature of Demand Side Platform? Campaign Management Audience Targeting Automate inventory selling Access to Premium Inventory Bidding Strategies Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number. BONUS TIP: Targeting To get maximum benefits out of premium inventories always t...

Re: Advertising Cloud Community Quiz | August 2020 | Participate Now! TanmayMathur - Adobe Advertising Cloud

There are prizes worth more than $50 up for grabs! Here is the question for today: Q7: What all targeting options are offered by a demand-side platform? Select all that apply. Country targeting Demographic targeting Keyword targeting Text targeting Device targeting Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number. BONUS TIP: Leveraging Data Transform your targeting capabilities by combining your own data with 2nd and 3...

Re: Advertising Cloud Community Quiz | August 2020 | Participate Now! TanmayMathur - Adobe Advertising Cloud

You can still answer all previous questions! Here is the question for today: Q6: Choose a channel(s) from the below list which allows programmatic buying. Display Search Mobile Video All of the above Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number. BONUS TIP: Targeting Enabling the “Similar Audience” targeting feature would increase your remarketing list and would boost the performance of your campaigns. - Tip submitt...

Re: Advertising Cloud Community Quiz | August 2020 | Participate Now! TanmayMathur - Adobe Advertising Cloud

We are half-way through the quiz, there is a lot more to come! Here is the question for today: Q5: Which keywords are the best to target in a search marketing campaign? Select 2 most appropriate answers. High Volume, High Competition High Volume, Low Competition Low Cost, High Competition Low Cost, Low Competition Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number. BONUS TIP: Keywords Picking up some viable keywords used...

If you are a newcomer, you can still answer all previous... TanmayMathur - Adobe Advertising Cloud

If you are a newcomer, you can still answer all previous questions! Here is the question for today: Q4: Choose the best practice for creating an effective ad text? Use the same ad text for every ad in the ad group. Use the home page for every URL. Repeat keywords to add emphasis. Include information on prices and promotions. Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number. BONUS TIP: Creating effective ads An excellen...

Re: Advertising Cloud Community Quiz | August 2020 | Participate Now! TanmayMathur - Adobe Advertising Cloud

Be consistent to increase your chances of winning this quiz! Answer the question for today: Q3: When are your Google Ads eligible to appear? Once your keywords pass a quality check, your payment is approved and Google clears your certification credentials After you pass your Google Quality Score After your campaign is set up and your account is activated After you activate your account and show you are certified Please respond by clicking the 'Reply' button on this post and either using the quot...

Great going folks! Here is the question for today: Q2:... TanmayMathur - Adobe Advertising Cloud

Great going folks! Here is the question for today: Q2: Choose a call to action phrase from the following examples Personalized Service Best Of The Web Lowest Prices, Buy Here Buy Here Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number. BONUS TIP: Call to Action Writing a call to action for the first person instead the second person would gather more attention. For example "Get my Free Ebook” would drive more clicks and c...

Here goes the 1st question of the Advertising Cloud Commu... TanmayMathur - Adobe Advertising Cloud

Here goes the 1st question of the Advertising Cloud Community Quiz! QUESTION 1: Search engine marketing (SEM) is the process of Promoting a website through paid ads Improving the position of a website using organic reach Improving the positioning of a website using paid and organic reach None of the above Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number. BONUS TIP: Keyword Selection Keyword research is the most essenti...

Advertising Cloud Community Quiz | August 2020 | Participate Now! TanmayMathur - Adobe Advertising Cloud

ADVERTISING CLOUD COMMUNITY QUIZ PARTICIPATE NOW TO WIN EXCITING REWARDS The Advertising Cloud Community brings you yet another opportunity to showcase your knowledge and also gain some in the process. We will be running a Quiz on this thread with one new question every day for 2 weeks. Not only that, with every question there will be an interesting tip/fact/insight about Advertising that you can use to impress others! Needless to say, winners of the quiz will receive some cool rewards from Adob...

Create you own blog on the Adobe Analytics Community! TanmayMathur - Adobe Analytics

Create you own blog on the Adobe Analytics Community! We strive to create a platform to enable our users to learn, share and connect with fellow professionals across the world. With this vision, we are bringing you Analytics Community Blogs! Blogs are open for all users of Adobe Analytics who are interested in sharing their knowledge with the rest of the community. Want to share your expert knowledge? Submit your blog now! Topics to blog on: The topics can be opinions, best practices, tips & tri...

Re: Adobe Analytics Help Documentation (Or Lack Thereof) TanmayMathur - Adobe Analytics

Hi Jeff, Thanks for reaching out and sharing your feedback. We would definitely want to make the experience better for our users. I have already passed on your comments to our Documentation team and they shall take appropriate action to make your experience better. Thanks, Tanmay

2020 Adobe Experience Maker Awards TanmayMathur - Adobe Advertising Cloud

This Thursday, June 25 at 5 PM PT, join us as we celebrate the 2020 Adobe Experience Maker Awards and reveal our 14 customer award winners! Special guests for our live virtual awards gala include: Adobe Insider, Katie Martell who will be our MC along with Max Long, SVP of Adobe Customer Solutions and Marissa Dacay,, Sr. Director of Global Enterprise Marketing who will be revealing each of our award finalists and winners. In addition, we'll be joined by Steve Kerr, 8-time NBA Champion and Head Co...

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