Adobe Advertising

TanmayMathur · 9/9/20

ADVERTISING CLOUD COMMUNITY QUIZ

PARTICIPATE NOW TO WIN EXCITING REWARDS

After the phenomenal response to the 1st Advertising Cloud Community Quiz, we bring you the second edition to showcase your knowledge and also gain some in the process. We will be running a Quiz on this thread with one new question every day for 2 weeks. Not only that, with every question there will be an interesting tip/fact/insight about Advertising that you can use to impress others! Needless to say, winners of the quiz will receive some cool rewards from Adobe!

QUIZ DETAILS:

1. The quiz will run from 14th September 2020 to 25th September 2020.

2. 1 question will be posted on every working day (Mon-Fri), a total of 10 questions

3. Participants can join the quiz anytime and answer the questions. For example, one can join the quiz on the 5th day and answer previous 4 questions as well.

HOW TO PARTICIPATE:

1. Sign in to the community by clicking on 'Sign in' at the top right. If you are a new visitor, create an account.

2. Follow this thread by click on 'Follow' at the bottom of this post so you get notified of when a question is posted.

3. To respond to a question, click on the respective 'Reply' button and in the editor & use the quotation button or type the question number to indicate which question you are replying to.

4. You are done! Come back next day and answer a new question.

TERMS & CONDITIONS:

1. The quiz winner will be decided on the basis of most number of correct answers.

2. In case of a tie, the person providing the correct answer first will be considered.

3. Adobe reserves the right to disqualify any entries and decide on the rewards.

TanmayMathur · 9/14/20

Here goes the 1st question of the Advertising Cloud Community Quiz!

QUESTION 1: What could be the reason for low conversion of any keyword that has a very good CTR?

Keyword Match type is not correct
Daily budget is too low
Language targeting has not been set
Landing page is not optimized well

Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number.

BONUS TIP: Use a limited number of actions on any lading page because unnecessary functionality could divert the customers from the purchase cycle and could lead to lower conversions.

- Tip submitted by @ShDayal

Sushrut07 · 9/14/20

@TanmayMathur wrote:
Here goes the 1st question of the Advertising Cloud Community Quiz!

QUESTION 1: What could be the reason for low conversion of any keyword that has a very good CTR?

Keyword Match type is not correct
Daily budget is too low
Language targeting has not been set
Landing page is not optimized well
Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number.

BONUS TIP: Use a limited number of actions on any lading page because unnecessary functionality could divert the customers from the purchase cycle and could lead to lower conversions.
- Tip submitted by @ShDayal

Answer - 4

soplee27 · 9/14/20

I agree it's 4! Landing page is not optimized well.

Raghu_Adobe · 9/14/20

4. Landing page is not optimized well

rogatley · 9/14/20

4. Landing page is not optimized well!

CecBurleson · 9/14/20

4 - Landing page is not optimized well

ezhil_raja · 9/18/20

Landing page is not optimized well

TanmayMathur · 10/20/20

Thank you everyone for participating in the 2nd Advertising Cloud Community Quiz!

The competition was very close but we are here to announce the winners!

1st - @Sushrut07

2nd - @soplee27

3rd - @Raghu_Adobe

Congratulations to you folks, we will reach out to you personally for your prizes. A huge thanks to everyone who participated in this quiz.

Thanks,

Tanmay

Sushrut07 · 10/20/20

@TanmayMathur - Thank you. Appreciate it.

Sushrut07 · 10/20/20

@TanmayMathur - Thank you! Appreciate it.

soplee27 · 10/20/20

Yayyy! Thank you. : )

TanmayMathur · 9/15/20

Great going folks! Here is the question for today:

Q2: What is the default bidding strategy of a Google Smart Shopping Ad?

Maximize Clicks
Maximize Conversion Value
Target ROAS
Maximize Conversions
None of the above.

Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number.

BONUS TIP: Automated bid strategies use machine learning to optimize your ads for each and every auction. So set your tCPA slightly higher than what your average CPA has been recent three months. And give at-least first two weeks of the month to the system to find a groove then slowly bring it down over time to your actual Target CPA

- Tip submitted by @ShDayal

Sushrut07 · 9/15/20

@TanmayMathur wrote:
Great going folks! Here is the question for today:

Q2: What is the default bidding strategy of a Google Smart Shopping Ad?
Maximize Clicks
Maximize Conversion Value
Target ROAS
Maximize Conversions
None of the above.
Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number.

BONUS TIP: Automated bid strategies use machine learning to optimize your ads for each and every auction. So set your tCPA slightly higher than what your average CPA has been recent three months. And give at-least first two weeks of the month to the system to find a groove then slowly bring it down over time to your actual Target CPA
- Tip submitted by @ShDayal

Answer - B. Maximize Conversion Value

soplee27 · 9/15/20

2. Maximize Conversion Value!

soplee27 · 9/15/20

2. Maximize Conversion Value!

Raghu_Adobe · 9/15/20

2. Maximize Conversion Value

CecBurleson · 9/15/20

2 - maximize conversion value

ezhil_raja · 9/18/20

Maximize Conversion Value

TanmayMathur · 9/16/20

Be consistent to increase your chances of winning this quiz! Answer the question for today:

Q3: Assuming a product category has a 50% profit margin which of these campaigns is generating more profit?

Spent $1000 and generated 700% ROAS
Spent $2000 and generated 600% ROAS
Spent $3000 and generated 500% ROAS
Spent $4000 and generated 400% ROAS

Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number.

BONUS TIP:To increase the ROAS, play smartly in keyword selection. Bidding on search queries such as “buy,” “shop,” “online,” “sale,” or “cheap,” can result in a higher conversion rate. And adding the negative keywords such as “used”, “worse” etc would prevent your ad showing up for the wrong reasons and unnecessary clicks.

- Tip submitted by @ShDayal

Raghu_Adobe · 9/16/20

4. Spent $4000 and generated 400% ROAS

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Advertising Cloud Community Quiz | September 2020 | Participate Now!

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