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Great going folks! Here is the question for today:
Q2: What is the default bidding strategy of a Google Smart Shopping Ad?
- Maximize Clicks
- Maximize Conversion Value
- Target ROAS
- Maximize Conversions
- None of the above.
Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number.
BONUS TIP: Automated bid strategies use machine learning to optimize your ads for each and every auction. So set your tCPA slightly higher than what your average CPA has been recent three months. And give at-least first two weeks of the month to the system to find a groove then slowly bring it down over time to your actual Target CPA
- Tip submitted by @ShDayal
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