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1. Identifying business goals. 

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TanmayMathur
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22-09-2020

There are prizes worth more than $50 up for grabs! Here is the question for today:

 

QUESTION 7: An e-commerce store owner wants to launch a campaign for his new product line. Which factor(s) should he/she consider the most for a search campaign to perform outstanding against the competitors?

  1. Number of visitors to a website
  2. Domain authority of website
  3. Bid value
  4. All of the above

Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number. 

 

BONUS TIP: Understanding your competitor's strategy is the foundation of planning a competition campaign. Especially when you are bidding on the same keywords that they’re targeting.  Analyze their ad copy would help you create even more effective ads that’ll induce and convert your target audience by clicking on your ad or extension. 

- Tip submitted by @ShDayal 

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  1. Number of visitors to a website

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1. Number of visitors to a website

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TanmayMathur
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23-09-2020

Here comes the 8th question of the series, you can still go back and answer the previous questions if you haven't already! 

 

QUESTION 8: Which one is the default bidding strategy of a smart shopping ads campaign?

  1. Maximize Clicks
  2. Maximize Conversions
  3. Maximize Conversion Value
  4. Target Return on Ad spend

Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number. 

 

BONUS TIP: While using a Smart bidding strategy each bid must bring relevant engagement. Use Dynamic and Responsive search ad copies for customizing user experience which closely matches the user's search terms as well.

- Tip submitted by @ShDayal 

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3. Maximize Conversion Value

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23-09-2020

3. Maximize Conversion Value

 

@TanmayMathur  - I believe this question has been repeated.

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TanmayMathur
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24-09-2020

Apologies for repeating the last question! If you had answered it, your response will be considered. Here comes the second last question of the Quiz!

 

QUESTION 9: How would you define CPA

  1. The average amount of money spent to generate each conversion.
  2. The average amount of money spent to generate each Clicks.
  3. The amount of money spent to generate total conversion
  4. None of the above

Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number. 

 

BONUS TIP: You should consider re-targeting techniques to improve your CPA. Connect with potential users such as your website visitors, visitors who visited a specific product or services page, shopping card abandoned or users who navigated through the inquiry form but did not fill out. This segment would have a higher conversion rate which would lead to improving the CPA. 

- Tip submitted by @ShDayal