Brands should rethink their strategies instead of pulling budgets on advertising.
Read on why consumers think brands should not stop advertising during Coronavirus Pandemic!
A guide to Social Media Advertising in Q2 2020.
How the Coronavirus Will Affect Ad Prices, Spending Plans and More!
-A steep rise in use of Facebooks, WhatsApp and Messenger, up to 70% in some countries.
-Video steaming platforms have also seen double digit rise in adoption across the globe.
Follow our Monthly Newsletter covering trends and challenges across the Advertising Cloud community!
In our latest April release, read how; Mobile Video format is set to boost Ad Investments...... What is propelling Mobile Video Growth?
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Video marketing trends for 2020, you need to know in order to better shape your digital marketing strategy and deliver results.
Video Streaming has increased worldwide by 12% in the first week since a quarantine. Web traffic has shown a growth of 20% in one week post quarantine. Since the consumer behavior is changing in the face of the current crisis, Influencer Marketing + Social Marketing presents the best opportunity for Advertisers.
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Roughly one-third of the planet’s population – that’s 2.6 billion people – will play a mobile game this year; around 1.3 billion people play games on a PC; console gaming attracts nearly 730 million players....
Read this article to get detailed breakdown of the Gaming Audience and understand what opportunities it brings forth for Advertisers!
Is the Travel Industry Ready for Rebound? Are People Ready to Travel Again?
The following Recovery Index provides travel industry performance in 15 countries across the globe;
It is a real-time measure of where the travel industry at large (the core verticals within it) — stands in recovering from the COVID-19 pandemic.
Most importantly, It provides the travel industry with a powerful tool for strategic planning, of utmost importance in this uncertain business climate.
#travel #worldtravel #traveltrends #travelindustry #tourism #tourismmarketing #travelandtourism #tourismindustry #sustainabletourism #responsibletourism #traveltechnology #travelmarketing #destinationmarketing #rebound #businesstravel
The era of insights show us the way forward!
According to a new study by Adobe in partnership with
Econsultancy, a keen focus on customized Consumer Experience is "What Separates digital leaders from laggards"
#marketing #insights #businessinsights #knowledgesharing #datainsights #analytics #predictive #datadriven #experiencemanagement #experiencecloud
READ HERE! Digital Trends Study: 2020
Travel and Sporting are industries which were affected the most due to the pandemic. Industries across Globe are forced to change the traditional business ways.
While much of the attention has been focused on digital retailing, supply chains, and connectivity, the sports industry is part of a dramatic wave of change.
The Digital opportunity is huge; let us see below how Sporting events are going to shape up in the future
#onlineadvertising #digital #socialmediaadvertising #socialmediaads #businessgrowth #digitaladvertising #marketingandadvertising
Exceptional Customer Experiences are the Expectation!
Refer to the article below for "15 Mind-Blowing Stats About Customer Experience Management" and make sure your business is making use of Adobe Technologies to better understand customers and deliver that "Exceptional Experience"