#UpcomingWebinarsAlertAs we’re seeing Search Advertising starting to
increase again, our team will be putting on a series of webinars to help
with key parts of Advertising Cloud functionality to make sure we hit
the ground running as the market scales up. These will help with aspects
of performance such as responding to demand post-COVID, monitoring your
campaigns effectively, and forecasting future performance. These
webinars will be scheduled in EMEA Friendly hours. Please find a list of
@cecilieb Thanks for sharing the impact of including voice search in
your optimization strategy. The number looks really great. Rightly
mentioned, We should start taking baby steps now to target these
conversational queries so that we can see big results in future.
Think of a scenario in the near future, you are in a conversation with
your digital assistant. Many of us are already living through it, right?
Yes, estimates show that in the US alone 117 Million users (35% of the
total population) use a voice assistant at least monthly and it is
expected to go up to 122 Million in 2021 (Source: eMarketer, May 2019).
Voice SearchThe way we are depending on digital assistants nowadays,
this is going to be a new normal for us.Instead of just asking Siri to