@cecilieb Thanks for sharing the impact of including voice search in
your optimization strategy. The number looks really great. Rightly
mentioned, We should start taking baby steps now to target these
conversational queries so that we can see big results in future.
Think of a scenario in the near future, you are in a conversation with
your digital assistant. Many of us are already living through it, right?
Yes, estimates show that in the US alone 117 Million users (35% of the
total population) use a voice assistant at least monthly and it is
expected to go up to 122 Million in 2021 (Source: eMarketer, May 2019).
Voice SearchThe way we are depending on digital assistants nowadays,
this is going to be a new normal for us.Instead of just asking Siri to