As we’re seeing Search Advertising starting to increase again, our team will be putting on a series of webinars to help with key parts of Advertising Cloud functionality to make sure we hit the ground running as the market scales up. These will help with aspects of performance such as responding to demand post-COVID, monitoring your campaigns effectively, and forecasting future performance. These webinars will be scheduled in EMEA Friendly hours.
Please find a list of the sessions below and register your interest to attend at the following link: https://forms.gle/YbECM1m1Np5srVds9. Details of the session will be sent to you after signing up.
Post-COVID Planning & Portfolio Settings: As the market develops there are certain settings to consider that can help you get the best performance from your campaigns.
Monitoring Portfolio Performance, Tools & Best Practices: There are a variety of portfolio tools available to monitor performance and improve performance. This session will cover our portfolio best practices and how to monitor performance.
Performance Forecasting and Spend Recommendation: This session will cover Simulation best practices to give accurate forecasts and how to use the spend recommendation tool.
Constraints & Label Classifications: Constraints allow us to impose manual rules onto bidding to achieve a multitude of use cases. This session will cover constraint setup and when to use them.
Setting up Automated Reports: Spreadsheet feeds can save your teams hours each week by automating your frequently run reports. Join us to see how to create these step-by-step and get suggestions on the types of reports to look at.